WHY THIS ROLE IS VALUABLE: 

• This role is responsible for developing and executing brand strategies that enhance Kerrygold’s presence and market share in Nigeria, leading and supporting initiatives to unlock growth.
• The role will focus on brand management, market analysis, and the implementation of marketing campaigns to drive brand growth and consumer engagement, with a strong emphasis on driving penetration and market share.

KEY AREAS OF RESPONSIBILITY:

• Develop and implement brand strategies that facilitate the execution of strategic growth drivers in the Nigerian market.
• Implementation of multi-channel marketing campaigns that include above the line, through the line, and below the line activity with a focus on increasing brand awareness and penetration among the target audience.
• Work with agencies to ensure optimal media mix and deliver effective and efficient media plans that drive impact, recency, and reach.
• Identify consumer trends, competitive landscape, and opportunities for brand growth, ensuring overall strategies are grounded in insight.
• Coordinate product launches and promotions, ensuring effective communication and execution across all channels.
• Work closely with the sales team to develop and implement strategies that drive in market sales.
• Manage the marketing budget, track expenses, and ensure cost-effective use of resources.
• Brand guardian of the Kerrygold brand in Nigeria.

KEY REQUIREMENTS:

• BSc. MBA is an added advantage
• Minimum of 10 years of experience in brand management, marketing, or related field.
• Previous experience in successfully managing multinational brands within the FMCG sector in the Nigerian market.
• Strong analytical skills and ability to interpret market data to drive growth strategies.
• Excellent communication and writing skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong organizational skills and attention to detail.
• Project management skills
• Commercial experience would be an advantage.