Job Summary

• To lead and drive the strategic development, marketing, and growth of financial products and services tailored to women.
• The role will champion financial inclusion, deepen engagement with female customers, and position the bank as a trusted partner in women’s financial empowerment.

Key Responsibilities

• Craft and implement strategies to expand women-focused financial services by identifying market opportunities, developing inclusive products, and ensuring cross-functional alignment across product, digital, and retail teams.innovation.
• Foster strong relationships with female entrepreneurs, professionals, and underserved groups, while leading initiatives that promote financial literacy and empowerment. Represent the bank at key industry events and advocacy platforms to strengthen its presence and commitment to women’s financial inclusion.
• Develop and execute targeted marketing campaigns to drive awareness and adoption of women-centric products, while collaborating with stakeholders to position the bank as a leading brand in women’s financial services.
• Build strategic partnerships with NGOs, women’s networks, fintechs, and government agencies to create programs that enhance access to credit, support women-owned businesses, and promote financial education.
• Monitor key performance indicators such as customer acquisition, product uptake, and retention. Use data-driven insights to evaluate impact, enhance customer experience, and continuously refine strategic initiatives

Requirements

• Bachelor’s Degree in Business, Marketing, Finance, or related field; MBA or relevant postgraduate qualification is a plus.
• Minimum of 5-7 years’ experience in banking, marketing, or financial inclusion.
• Proven track record in developing and scaling customer-focused initiatives, preferably targeting women.
• Strong understanding of gender finance, customer segmentation, and inclusive banking practices.