Role Overview

• As Marketing Lead, you will lead strategy, campaigns, and execution across digital, offline, and partnership channels. You will be responsible for strengthening Nairabox’s brand presence, driving ticket sales, engaging event organizers, and building strong consumer connections.
• This role requires creativity, data-driven decision-making, and strong leadership to manage campaigns that cut through Nigeria’s vibrant lifestyle and entertainment space.

Key Responsibilities

Strategy & Leadership

• Develop and own Nairabox’s marketing strategy across digital, offline, and experiential touchpoints.
• Define positioning, messaging, and brand narrative to differentiate Nairabox in the market.
• Lead the marketing team, managing day-to-day execution, timelines, and performance.

Brand & Campaign Management

• Plan and execute integrated campaigns (digital, influencer, outdoor, PR, and experiential).
• Drive campaigns around major concerts, cinema, and lifestyle events to maximize ticket sales.
• Monitor brand consistency across all channels and ensure creative excellence.

Digital & Growth Marketing

• Lead digital marketing initiatives across social media, SEO, Google Ads, Meta Ads, TikTok, and programmatic platforms.
• Drive user acquisition and retention through performance marketing, CRM, loyalty programs, and referral initiatives.

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Role Summary

• We are seeking a creative and passionate Social Media Specialist to manage and grow Nairabox’s presence across social platforms. The ideal candidate will be responsible for developing engaging content, fostering community engagement, and driving brand awareness through authentic storytelling and trend-driven strategies.

Key Responsibilities

• Develop and execute social media strategies that align with Nairabox’s brand and marketing goals.
• Manage daily posting, content scheduling, and audience engagement across platforms (Instagram, X/Twitter, TikTok, Facebook, LinkedIn, YouTube, etc.).
• Collaborate with the content, design, and marketing teams to create visually appealing and impactful posts, videos, and stories.
• Monitor social media trends, pop culture, and conversations to keep Nairabox’s presence timely, relevant, and relatable.
• Engage with followers, respond to comments and inquiries, and nurture a vibrant online community.
• Track and analyze performance metrics (engagement rate, reach, impressions, follower growth, etc.) and prepare weekly/monthly reports.
• Support influencer partnerships and content collaborations that drive brand affinity and ticket sales.
• Contribute creative ideas for campaigns, event promotions, and viral content opportunities.
• Ensure consistent brand voice, messaging, and visual identity across all social channels.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience managing social media accounts for a brand or agency.
• Proven ability to create engaging social media content (visuals, reels, captions, and trends).
• Strong understanding of social media algorithms, analytics, and platform tools (Meta Business Suite, TikTok Analytics, etc.).
• Excellent communication and copywriting skills.
• Passion for entertainment, events, and lifestyle content.
• Creative thinker with a finger on the pulse of Nigerian digital culture and trends.