Summary

• We’re looking for a Customer Lifecycle Specialist to own and optimize our customer engagement strategies across all touchpoints.
• This role is critical in ensuring our customers are supported, informed, and empowered throughout their journey, ultimately driving retention, upsell, and revenue growth.

What You’ll Do

• Develop and execute lifecycle marketing strategies to engage customers from onboarding through retention and expansion.
• Map the customer journey, define touchpoints, and create initiatives for onboarding, upsell, retention, and churn prevention.
• Build and manage customer segmentation, ensuring messages are personalized and targeted.
• Design and execute email, SMS, and push notification campaigns, including promotional, triggered, and nurture sequences.
• Analyze customer behavior and campaign performance to continuously improve messaging, timing, and engagement metrics.
• Partner with Product, Marketing, and Customer Success to align campaigns with product launches and user needs.
• Establish testing frameworks (A/B tests, experiments) to optimize campaign performance.
• Use data-driven insights to identify opportunities to increase conversions, revenue, and customer satisfaction.
• Collaborate with analytics to develop dashboards and reporting to measure lifecycle program effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 1+ years of experience in lifecycle marketing, customer engagement, or growth marketing.
• Strong knowledge of customer segmentation, behavior, and journey mapping.
• Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot).
• Skilled in email design (HTML/CSS), SMS, push notifications, and A/B testing.
• Analytical mindset with ability to turn data into actionable strategies.
• Excellent collaboration and communication skills across cross-functional teams.

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Position Overview

• As a Product Manager Intern at Blumefy, you will support our product team in shaping the roadmap and driving initiatives that directly impact our users’ migration journeys.
• This is an opportunity to gain hands-on experience in product management within a mission-driven, tech-enabled environment.

Key Responsibilities

• Assist in gathering and analyzing user feedback, market research, and competitive insights to inform product decisions.
• Support the creation and maintenance of product roadmaps, user stories, and requirement documents.
• Collaborate with cross-functional teams (engineering, design, marketing, and customer success) to ensure smooth product development and launch processes.
• Help track product metrics, KPIs, and outcomes to evaluate feature impact and inform iterative improvements.
• Participate in brainstorming sessions, sprint planning, and product review meetings to contribute ideas and solutions.
• Assist in product testing, QA feedback, and documentation to ensure high-quality releases.

Qualifications

• Currently pursuing or recently completed a degree in Business, Computer Science, Engineering, or related fields.
• Strong analytical skills with the ability to synthesize data into actionable insights.
• Excellent written and verbal communication skills.
• Familiarity with product management principles, Agile methodologies, and basic project management tools.
• Proactive, resourceful, and adaptable, with a passion for technology, user experience, and innovation.
• Interest in migration, global mobility, or fintech is a plus.

What You’ll Gain

• Hands-on experience in product management and tech-driven migration solutions.
• Exposure to cross-functional collaboration in a fast-growing startup environment.
• Mentorship from experienced product leaders and access to strategic initiatives.
• Opportunity to contribute to a product that empowers Africans to access global opportunities.