Position Profile

• A communications professional with proven experience in multi-channel communications (radio, TV, print, and digital) for advocacy and stakeholder engagement.
• Skilled in influencing policymakers, engaging the public, and managing digital platforms to enhance organizational visibility.

Key Responsibilities
Branding:

• Supervise advertisements, value propositions, and marketing activities to maintain brand consistency.
• Track media coverage of PSHAN and analyze the success of marketing campaigns.
• Ensure PSHAN’s branding aligns with industry trends.
• Prepare reports on campaign performance.

Public Relations:

• Serve as the organization’s spokesperson at interviews, press conferences, and public events. – Address inquiries from the media and public (emails, calls, etc.).
• Manage and grow PSHAN’s social media accounts.
• Edit and update promotional materials and publications (articles, thought leadership, healthcare research, advocacy).
• Prepare and distribute press releases and presentations.
• Organize PR events and actively identify partnership/sponsorship opportunities to support the Membership and Partnerships department.

Digital Assets:

• Design and maintain a corporate website aligned with PSHAN’s strategic direction.
• Publish and archive promotional materials and organizational records.
• Manage internal communications and maintain the digital library (files, records, templates).
• Control access to digital assets and ensure adherence to organizational policies.
• Drive improvements in automation and digitization.

Key Values:

• Accountability for results and clarity of roles/responsibilities.
• Leadership, ownership, and execution follow-through.
• Strong partnerships and engagement to generate evidence, insights, and opportunities.
• Cultivating habits around effective management and mentorship.
• Emphasis on business development.

Work Plan & Accountabilities

• Develop and implement communications strategies targeting the public, corporates, and partners.
• Lead the design and execution of advocacy strategies.
• Manage PSHAN’s website and social media platforms.
• Ensure alignment of communications with program and business development goals.

Success Measures

• Achievement of advocacy-related “quick wins.”
• Functional and engaging website and social media platforms.
• Strong partnerships with media outlets established.
• Successful execution of a multi-channel communications strategy.

Qualifications & Experience

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or related fields (Master’s Degree is an advantage).
• 7–10 years’ experience in corporate communications, PR, or advocacy (health, non-profit, or development sector preferred).
• Proven record of successful communication and advocacy campaigns.
• Strong digital communications skills (website, social media, content production).
• Excellent writing, editing, and public speaking skills.
• Experience in team leadership and stakeholder engagement.