The Role

• We are seeking a Junior Social Media Manager who will take ownership of managing Business Insider Africa’s social media presence across all platforms.
• This is a hands-on role where you will drive growth, boost engagement, and ensure our brand leads conversations on business and innovation in Africa.
• You’ll work closely with the editorial, video, and design teams to deliver content that resonates and scales.

Key Responsibilities

• Manage and grow Business Insider Africa’s social media presence across Instagram, X (Twitter), LinkedIn, Facebook, TikTok, and other relevant platforms.
• Plan, create, and schedule engaging and relevant content tailored to our audience, ensuring timely and consistent posting.
• Track and respond to audience interactions, foster conversations, and build positive community engagement.
• Monitor trends and insights using tools like IO Analytics, CrowdTangle, Meta Business Suite, and others to optimize content strategy.
• Set and achieve clear KPIs for reach, engagement, follower growth, and conversions, reporting progress regularly.
• Analyze performance metrics and prepare weekly/monthly reports with actionable recommendations.
• Collaborate with internal teams — editorial, video, and design — to align strategies and maximize content impact.
• Stay ahead of platform changes and competitor activity while introducing new content ideas and engagement tactics.
• Propose and execute innovative strategies to improve visibility, engagement, and audience growth, reporting directly to the Head and Editor of Business Insider Africa.

Requirements

• Bachelor’s Degree in Mass Communication, Marketing, Journalism, Public Relations, or a related field.
• Minimum of 2 – 3 years’ experience managing social media platforms, preferably in digital media, publishing, or a fast-paced content-driven environment.
• Proven track record of growing audiences and driving engagement.
• Strong copywriting, storytelling, and content creation skills.
• Proficiency with analytics tools like CrowdTangle, IO Analytics, Meta Business Suite, or similar.
• Data-driven mindset with the ability to translate metrics into actionable insights.
• Up-to-date knowledge of social media algorithms, trends, and audience behaviors.
• Proactive, creative, and able to take full ownership of day-to-day execution while collaborating with multiple teams.

Benefits

• Competitive salary based on experience
• Hybrid work options
• Health insurance cover
• Group life insurance cover
• Contributory pension scheme
• Annual bonuses
• Telecommunication allowance
• A dynamic and innovative environment where your work directly drives impact.