Job Description

• The Marketing and Sales Manageris responsible for driving revenue growth and market penetration for the organization’s nutraceutical products through a combination of direct sales, client relationship management, and strategic marketing, with a focus ondigital campaigns.
• The ideal candidate must have at least 3 years of marketing experience with proven evidence of digital marketing competence, a solid understanding of the nutraceuticals or wellness sector, and a passion for building customer trust and loyalty through targeted communication and effective promotion.

Responsibilities
Sales Strategy and Execution:

• Develop and execute sales strategies to grow customer base and revenue for nutraceutical products.
• Identify and pursue leads across pharmacies, wellness centers, health stores, and retail distributors.

Marketing and Brand Awareness:

• Manage digital and offline marketing campaigns to promote product benefits and brand positioning.
• Design and distribute promotional materials tailored to health-conscious consumers.

Lead Generation and Customer Conversion:

• Use email campaigns, SEO, content marketing, and direct outreach to generate and convert qualified leads.
• Follow up with potential clients and nurture them through the buying process.

Digital Marketing and Online Presence:

• Execute and monitor digital marketing initiatives including Meta ads, Google Ads, Instagram campaigns, and email automation.
• Manage the company’s social media platforms and website for audience engagement and visibility.

Market Research and Customer Insight:

• Monitor market trends, customer feedback, and competitor activities to guide marketing and product strategies.
• Collaborate with product development or R&D teams to align messaging with health and wellness trends.

Client Engagement and Relationship Management:

• Maintain ongoing communication with key accounts, retailers, and health professionals.
• Provide after-sales support, collect feedback, and identify upselling opportunities.

Requirements

• HND or B.Sc in Marketing, Business Administration, Nutrition, Public Health, or related field.
• Minimum of 3 years of marketing experience, including proven digital marketing execution.
• Prior experience in nutraceuticals, pharmaceuticals, health & wellness, or FMCG sectors is highly desirable.

Skills:
Digital Marketing Proficiency

• Hands-on experience with tools like Mailchimp, Meta Business Suite, Google Ads, Canva, and analytics dashboards.
• Ability to set up, monitor, and optimize online campaigns.

Content Development and Product Marketing:

• Ability to create compelling content that communicates health benefits and product differentiation.
• Strong understanding of health claims compliance and consumer engagement.

Customer Relationship and Communication:

• Excellent interpersonal, written, and verbal communication skills.
• Strong client relationship management and follow-up ability.

Data Analysis and Strategic Insight:

• Competence in interpreting campaign results, sales reports, and market feedback.
• Ability to translate data into actionable marketing strategies.

Organization and Execution:

• Ability to manage multiple projects, campaigns, and priorities simultaneously.
• Self-motivated, disciplined, and results oriented.