JOB PURPOSE

• The Head of Demand Creation is responsible for driving consumer demand and achieving exceptional achievement of business objectives for a portfolio of BWPC Power Brands in East and West Africa markets.
• This role involves translating business strategy into actionable marketing plans, leading demand creation and customer strategy & planning teams, and championing a digital-first, social-first approach to brand building and consumer engagement.
• Drive Innovation to achieve ambitious business objective, delivering multi-year brand growth, penetration, brand power KPIs and business model.
• Provide leadership and direction to the Customer Strategy & Planning teams to develop and execute channel & category strategy to deliver target for the year, and deliver the levers of NRM & Trade Investments for customer business development teams

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Translate the 1-UL BWPC BG strategic vision into comprehensive Power Brand Marketing Plans specifically tailored for EWA markets, acting as the guardian of these plans and ensuring their effective implementation.
• Lead and inspire the market Demand Creation Teams, fostering a culture of accountability, collaboration, innovation, and excellence in execution.
• Set ambitious annual OKRs for Power Brand Demand Creation Squads to deliver in quarterly iterations
• Oversee all Demand Creation activities across the portfolio of BWPC Power brands in the market, encompassing advertising campaigns, consumer engagement initiatives, Direct-to-Consumer strategies, and the execution of global brand innovations (as market taker).
• Build and enhance capabilities within the market and across the region in social-first marketing and the evolving BWPC media landscape. Act as a driving force and guardian for the quality and consistency of execution across all touchpoints including instore.
• Collaborate with Business Group/Design Market (as agreed per campaign) to develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
• Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with 1-UL DMC, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all Power Brands in the market.
• Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.
• Collaborate with the DMC Lead and the CMI Lead to test and produce assets, to collect market insights and drive media/digital communication.
• Lead the BWPC CSP and NRM teams, responsible for the category plan by channel & customer, contributing to the development of the pricing strategy, as well as the development of communication for customer plans, customer stories and POS materials.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Demand Creation Leadership: 12+ years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry. Experience in beauty, clean future and hygiene or a related sector is highly desirable.
• Strategic Planning & Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
• Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment with clear accountability and decisive action.
• Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.
• Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimising campaign spending.
• Multi-country / above market / global experience is desirable

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JOB PURPOSE

Responsible for managing distributors profitability within a defined territory to achieve sales and coverage targets.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Determine infrastructural requirement of a distributor for a particular territory including working capital required.
• Determine and prepare distributor sales and KPI targets using the Joint Business Plan toolkit.
• Ensure that working capital is effectively managed by constantly monitoring stocks, debtors and cash positions to meet the right norms.
• Build excellent relationships at KD and at POP level
• Set up the distributor team by recruiting the right skills, right numbers and training through field coaching to deliver assigned targets.
• Set targets for all distributor team and review performance constantly through market floor meetings to ensure target achievement.
• Ensure that KD is profitable by using the ROI toolkit to monitor income and expenditure and report on monthly actions to improve.
• Ensure weekly submission of KD extracts used in raising orders for the KDs
• Prepare beat plans for KD sales team to ensure effective & efficient coverage of assigned territory with all product categories
• Prospects, negotiates and initiates local actions in line with company policies
• Ensure the availability of the right product assortment at the right channel at the right price.
• Ensure achievement of the Field capability score by meeting targets for coverage, lines per call and bill productivity
• Building capability of distributor sales team through full day sales accompaniment and field coaching.
• Submission of weekly and monthly reports – weekly sales report, ROI and profitability report, working capital analysis report and safety reports.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Bachelor degree or equivalent
• 2 years relevant field sales force experience and proven track record of achieving sales targets.
• At least one year experience in Key Distributor management is essential.

Skills

• Driving skills
• Good Interpersonal skills
• Relationship management skills
• Negotiation skills
• Has to be a thinker and a doer