Overview

• We are a fast-growing solar company seeking a vibrant, talkative, and creative Social Media & Sales Executive to join our energetic team.
• The ideal candidate should be highly active on TikTok, confident on camera, and passionate about content creation, live marketing, and direct sales.
• If you love making videos, going live, engaging audiences, and converting followers into buyers — this role is perfect for you!

Key Duties & Responsibilities

A. Social Media & Content Creation

• TikTok & Live Engagement: Host regular live sessions on TikTok and other social platforms to showcase solar products, answer customer questions, and promote offers.
• Video Creation: Plan, record, and edit creative short-form videos (reels, stories, product demos, and testimonials) that highlight product benefits.
• Content Development: Design engaging visuals and captions for TikTok, Instagram, Facebook, and YouTube that reflect our vibrant brand personality.
• Trend Monitoring: Stay up to date with social media trends, challenges, and viral content to ensure our brand remains fresh and relevant.
• Community Management: Interact with followers by responding to comments, DMs, and inquiries promptly and professionally.
• Performance Tracking: Analyze engagement and reach data to improve content quality and strategy.

Sales & Customer Engagement

• Attend to walk-in and online customers, offering professional product guidance and support.
• Convert social media inquiries and leads into actual sales through effective communication and follow-up.
• Confidently explain solar product features, pricing, and advantages in a relatable way.
• Collaborate with marketing and sales teams on campaigns, offers, and product launches.
• Participate in field activations, exhibitions, and promotional events to drive visibility and customer growth.

Conduct & Teamwork

• Uphold the company’s code of conduct and work ethics, ensuring professionalism, integrity, and teamwork at all times.
• Adhere to safety, health, and wellbeing policies in daily duties.
• Collaborate with internal teams — designers, marketers, and sales reps — to ensure a consistent brand message.
• Maintain a positive attitude and strong teamwork spirit to support overall company growth.

Core Competencies & Attributes

• Extremely active on TikTok and confident on camera.
• Strong communication and storytelling skills.
• Creative, outgoing, and self-motivated.
• Ability to multitask and work effectively under pressure.
• Positive attitude, teamwork, and discipline.
• Passionate about marketing, content creation, and renewable energy.

Qualifications

• Diploma or Degree in Marketing, Communication, Media Studies, Journalism, Public Relations, or Digital Marketing.
• Proven experience in social media management, content creation, or sales.
• Active presence on TikTok (handles or sample content required).
• Skills in videography, photography, and editing tools such as CapCut, Canva, Adobe Creative Suite, or Lightroom.
• Fluent in English and Swahili (spoken and written).
• Understanding of social media algorithms, hashtags, and online audience engagement.

Ideal Personality

• Vibrant, confident, and camera-friendly personality.
• Naturally talkative and engaging, with a passion for connecting with people.
• Enthusiastic about solar technology and motivated to help customers adopt clean energy.
• Brings energy, creativity, and positivity to every task.