Position Overview

• The Social Media & PR Officer will be responsible for managing the Company’s presence across all digital and social media platforms (Twitter/X, LinkedIn, TikTok, Facebook, Instagram, and others). The officer will design and implement communication campaigns, create engaging e-posters and other digital content, and manage public relations initiatives that enhance the Company’s brand visibility, reputation, and engagement with stakeholders.

Key Responsibilities

Social Media Management

• Develop, implement, and manage the Company’s social media strategy.
• Plan and schedule content across all platforms (Twitter/X, LinkedIn, TikTok, Instagram, Facebook, etc.).
• Monitor engagement, respond to inquiries, and escalate issues appropriately.
• Track, analyze, and report on social media performance metrics.

Content Creation & Design

• Create high-quality, engaging, and visually appealing e-posters, graphics, and short videos for campaigns, promotions, and brand communication.
• Collaborate with internal departments to develop campaign content that supports product launches, CSR initiatives, and company events.
• Ensure all content aligns with the Company’s brand guidelines and tone of voice.

Public Relations & Communications

• Draft press releases, newsletters, and other corporate communication materials.
• Manage media relations, ensuring positive coverage and handling media inquiries.
• Support in organizing and promoting corporate events, sponsorships, and CSR activities.
• Maintain consistency of messaging across traditional and digital communication channels.

Brand Development

• Work closely with management to position the Company as a thought leader in the insurance industry.
• Monitor market trends and competitor activities to inform content and campaign strategies.
• Ensure timely and innovative campaigns that resonate with the target audience.

Qualifications & Experience

• Bachelor’s degree in Public Relations, Communications, Marketing, Digital Media, or a related field.
• At least 2–3 years of experience in social media management, public relations, or digital marketing (experience in the insurance/financial sector will be an added advantage).
• Proficiency in graphic design and content creation tools (e.g., Adobe Creative Suite, Canva, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, etc.).
• Strong understanding of social media analytics and scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Excellent written and verbal communication skills.
• Creativity, adaptability, and ability to manage multiple projects simultaneously.
• Strong interpersonal skills with a professional and proactive approach.

Key Competencies

• Strong storytelling and branding skills.
• Ability to create content that drives engagement and resonates with different audiences.
• A keen eye for design and attention to detail.
• Strategic thinking combined with hands-on execution ability.
• High level of integrity, accountability, and professionalism.