Requirements

• Bachelor’s degree or diploma in Marketing, Communications, Media, Public Relations, Business, or a related field
• 1-2 years of experience in social media, digital marketing, or content creation (internships count)
• Experience managing business pages/accounts on:
• Instagram, Facebook, Twitter/X, LinkedIn, TikTok, Pinterest, YouTube.
• Proficiency in social media management & analytics tools
• Basic knowledge of: Graphic design & video editing tools (e.g. Canva, Adobe Express, Photoshop, Capcut, Inshot)

Key Responsibilities

• Designing & executing social media and digital campaigns.
• Creating weekly & monthly editorial content calendars to promote the company brand on various social media channels and websites and guide the content creation and posting process
• Creating and distributing content such as blogs, infographics, videos and press releases on social media and traditional news outlets.
• Coming up with content and digital marketing strategies and optimizing for the best results
• Tracking social media engagement to identify high-performing ideas and campaigns for scalability and responding to engagements on social media platforms.
• Performing market research to identify audiences and narrow down to target potential clients.
• Managing lead generation and nurturing.
• Creating and editing compelling graphics and video content to share across social channels.
• Developing and implementing digital marketing strategies in accordance with the company’s goals.
• Creating and running email campaigns to advertise, nurture and engage our clients and audience
• Tracking all relevant industry trends and developments and optimizing strategies to stay up to date with trends.
• Contributing to website redesign and optimization.
• Participating in networking events to build brand awareness.
• Conducting online polls and surveys to ascertain the brand’s reach and get customer feedback for optimization