Key Responsibilities

• Develop and execute digital media buying strategies across programmatic, paid social, display, video, and search platforms.
• Optimize campaigns in real-time to achieve KPIs such as ROI, engagement, and conversions.
• Analyze campaign performance and produce actionable insights and post-campaign reports.
• Manage relationships with digital platforms, media partners, and technology vendors to deliver innovation and best value.
• Collaborate with client leads, planners, and strategy teams to integrate trading insights into overall media strategies.
• Ensure campaign accuracy across trafficking, tagging, tracking, and reporting.
• Supervise and guide Digital Traders, providing coaching and quality control on campaign execution.
• Stay updated on emerging digital platforms, technologies, and trading trends to drive continuous improvement.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 4–6 years of hands-on experience in digital media trading within an agency or trading desk environment.
• Proficiency in tools such as DV360, Campaign Manager, Meta Ads Manager, TikTok Ads, and Google Ads.
• Strong analytical ability and familiarity with data visualization and attribution tools.
• Demonstrated success in optimizing digital campaigns to achieve business goals.