• Responsible for creating, implementing, and evaluating communication and advertising strategies to ensure effective and consistent messaging both internally and externally. The role is essential in maintaining a positive image of the bank, fostering strong relationships with stakeholders, and effectively conveying the bank’s mission, values, and achievements.

Key deliverables:

• Effecting and Impactful communication within established SLAs, quality standards
• Brand Strength through strategic communications
• Effective and impactful advertising
• Effective risk management through communications

Qualifications

• A bachelor’s degree in media studies, Journalism, Advertising, Marketing, Communications, or a closely related field.
• Must have at least 2 years of demonstrable experience in social media management and advertising, gained either through an agency or within a competitive corporate environment.
• Must have a strong and current understanding of the advertising landscape, industry best practices, value proposition, and effective methodologies for collaborating with advertising agencies and various media channels.
• Possess excellent verbal and written communication skills in English.
• Must be a proactive and hands-on individual with a proven ability to identify emerging trends within the communications and advertising sectors.
• Must have strong stakeholder management skills, including the ability to build consensus, consult effectively, influence decisions, and navigate trade-offs with various internal and external partners.
• Proven ability to develop compelling business cases for advertising initiatives, negotiate effectively with vendors and partners, and influence positive results.
• Passionate about advertising and bring a unique and valuable skillset to enhance the company’s existing knowledge and capabilities in this area.