The Sales Team Lead is responsible for driving revenue growth, motivating and5managing the sales team, and expanding the company’s market share in cables and related products. This role oversees day-to-day sales operations, develops and maintains client relationships, and ensures achievement of sales targets while upholding high levels of customer satisfaction.

Duties and Responsibilities

• Lead, supervise, and mentor the sales team to achieve individual and5collective targets.
• Develop and implement sales strategies to strengthen market presence5across industrial, commercial, and retail cable segments.
• Identify and pursue new business opportunities while fostering strong5relationships with distributors, contractors, retailers, and project developers.
• Monitor competitor activities, market dynamics, and customer feedback to5refine sales approaches.
• Conduct regular performance reviews, provide coaching, and support the5professional development of team members.
• Consistently achieve and exceed monthly and annual sales targets.
• Collaborate with production, logistics, and finance teams to ensure5accurate pricing, timely delivery, and seamless customer experience.
• Prepare and present sales reports, forecasts, and pipeline updates to5management.
• Ensure compliance with company policies, credit control processes, and5ethical business standards.
• Represent the company at trade fairs, exhibitions, and industry networking5events.
• Perform any other duties assigned by management to support operational5needs.

Educational & Professional Qualifications

• Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
• Minimum of 5 years’ proven experience in sales, including at least 2 years in a supervisory or leadership role (experience in cables, electrical, or manufacturing industries preferred).
• Strong understanding of B2B and B2C sales cycles, distribution channels, and industrial sales.
• Demonstrated ability to consistently achieve and surpass sales targets.
• Proficiency in CRM systems and MS Office Suite.
• Valid driver’s license and flexibility to travel as required.