Main Responsibilities and Accountabilities

Sales & Revenue Growth

• Achieve monthly, quarterly and annual targets in assigned territories.
• Identify, pursue and close new business opportunities with retailers, wholesalers, schools, corporations and bulk buyers.
• Negotiate pricing, terms and delivery within company guidelines.

Client Relationship Management

• Build and maintain long-term relationships with customers to ensure repeat business.
• Conduct regular visits to clients to understand their needs, provide product solutions and upsell/cross sell the solutions.
• Act as the primary point of contact for inquiries, complaints and after sales support.
• Ensure customer feedback after service/product sales.

Market Development and Intelligence.

• Identify and develop new markets or territories to increase product reach.
• Monitor competitor activity, pricing and market trends and report insights to the Channel or regional manager.
• Provide feedback on customer preference, new product opportunities and distribution challenges.

Sales Operations & Reporting

• Ensure timely collection of payments and adherence to credit policies.
• Maintain accurate records of sales activities, customer interactions and pipeline status in the CRM/Sales Force reporting tools.
• Prepare and submit weekly /monthly sales reports and forecasts.

Merchandising and Brand Visibility

• Ensure proper product placement, visibility and promotional displays in customer outlets.
• Coordinate with the marketing team/Retail teams for field activations, product launches and promotional campaigns.

Key Performance Indicators

• Achievement of monthly/quarterly/annual sales targets.
• Growth in customer base and territory coverage.
• Customer satisfaction and retention rates ( NPS score).
• Timely payment collections and minimal overdue accounts.
• Growth in market share within modern trade.
• Effective execution of promotions and trade marketing activities.
• Improvement on availability and product visibility.
• Accurate and timely submission of weekly/monthly sales reports.
• Use of provided CRM/Salesforce tools.

Knowledge, Experience and Personal Attributes Required 

• Diploma or Bachelor’s degree in Sales & Marketing, Business Administration or related.
• Minimum of 5 years’ experience in sales, preferably distribution, FMCG or B2B environment.
• Proven track record of meeting or exceeding sales targets.
• Strong communication, negotiation and interpersonal skills.
• Good understanding of distribution channels and sales cycles.
• Basic financial skills-invoicing, credit terms, margins
• Proficiency in MS Office, CRM/Sales Software
• Valid driving license.
• Willingness to travel extensively within assigned territory.