KEY RESPONSIBILITIES

• Sales Execution: Drive territory growth by meeting set targets for customer acquisition, revenue and product uptake. Utilize route-to-market plans, territory maps, and call planning tools to maximize field effectiveness and product penetration. Identify and convert sales opportunities by offering appropriate product solutions tailored to customer needs across pharmacies, institutions and healthcare outlets.
• Market Intelligence: Continuously gather and interpret market data, competitor activities and product performance using available resources, distributor sales data and customer feedback. Support the introduction of new products by providing relevant market input, identifying gaps and aligning launch activities with channel demands and territory needs.
• Sales Planning & Reporting: Evaluate territory potential and develop monthly and quarterly commercial plans aligned to business goals. Track sales, order trends and performance against targets using sales dashboards, ERP systems, and CRM tools. Prepare and submit regular reports to the Line Manager detailing territory performance, pipeline and challenges.
• Relationship Management: Develop and maintain strong, long-term relationships with key stakeholders including Pharmacists, Procurement Officers, and institutional buyers. Leverage customer segmentation strategies and account-based management practices to prioritize high-impact clients and build trust for sustained commercial success.
• Compliance, Policy Adherence & Service Excellence: Ensure full compliance with the governance framework, Harley’s’ Standard Operating Procedures (SOPs), Quality Management System (QMS), and company policies. Uphold ethical standards in all commercial dealings and contribute to a culture of excellence through reliable customer service, prompt feedback resolution and responsible territory management.

QUALIFICATIONS AND EXPERIENCE

• A Diploma in Pharmacy, Sales, Marketing, or any related Science discipline. A higher qualification will be an advantage.
• At least 2 years of experience in pharmaceutical or healthcare sales, with a proven track record of meeting or exceeding targets.
• Solid understanding of key customer segments, including pharmacies, trade outlets, hospitals and institutions within the region.
• Demonstrated experience in business analytics, reporting, and preparing sales presentations and business performance reviews.
• Strong analytical and problem-solving skills, with the ability to interpret sales data and market trends.
• Excellent verbal and written communication skills, with confidence in delivering impactful presentations to stakeholders.
• Proficiency in MS Office Suite (Excel, PowerPoint) and familiarity with CRM/ERP systems is preferred.