Roles and Responsibilities

• Customer Prospecting, Acquisition & Market Expansion
• First-hand knowledge of and network building skills specifically for the markets of the counties of Nairobi, Kiambu, Kirinyaga, Nyeri, Embu, Meru, Isiolo, Laikipia, Muranga, Tharaka-Nithi, Kisumu,Homabay, Migori, Kisii, Siaya, Busia, Kericho, Bomet, Kakamega (herein termed as Nairobi, Central or Western Kenya)
• Prospect and Acquire Key Customer partners in our B2B channel in line with the requirements of growth of our Expansion business units as well as our turnaround business units
• Actively execute the acquisition of the prospects as per the targets Relationship Management
• Build and maintain long relationship with the Customer to generate trust
• Market and story tell our brands and products and services – existing and new
• Keep the customer engaged actively via virtual & in person client engagement
• Customer-wise Sales Growth & Forward Planning
• Managing primary wholesalers, importers and agents
• Monitor key accounts performance and drive business optimization and growth in range, variety and frequency
• Order Processing & Fulfilment Planning
• Timely order placement into the system
• Timely, collaborative communication with the relevant Teams
• Proactive sharing of information with the customer
• Develop and execute fulfilment plans with the customers
• Market Insights & Learnings
• Actively and dynamically know our consumers, customers, markets, competitors, opportunities
• Learn from behaviors of customers/consumers to understand them better
• Provide the Company with marketing/sales intelligence to drive market leadership
• Have a good understanding and leveraging on local culture
• Understand the customers business, their clients, the challenges, the pain points, and the areas of growth
• Differentiation & Innovation Commercialization
• Actively innovate offerings through in-depth and extensive customer and consumer driven insights
• Proactively drive new offerings in the market execute commercialization
• Drive Universe Depth & Spread in Markets
• Execute sales and distribution plan for all business units in the focus regions as per this JD
• Drive sustainability through the spread of multiple universe offerings in core markets and through key customers
• Brand Positioning & Buyer Experience
• Deeply understand and drive our Brands products & services in the market
• Proactively engage with customers on brands and products all the tim

Requirements

• Bachelor’s degree or Diploma in Business, Marketing, or a related field (or equivalent practical experience).
• Minimum of 3-5 years of progressive experience in B2B sales and market expansion, preferably in FMCG, tech, or a related sector in Kenya.
• Demonstrated success in achieving ambitious sales targets (e.g., 20%+ YoY growth).
• Extensive first-hand knowledge and an established network within the specific counties of Central, Western Kenya, and Nairobi.
• Proven ability to acquire and manage key customer partnerships (wholesalers, importers, agents).
• Strong track record in building and nurturing high-trust, long-term customer relationships.
• Proficiency in leveraging market insights and local cultural nuances to drive business growth and differentiation.