Job Summary:

The Sales & Marketing Specialist Automotive Spare Parts will be responsible for driving sales, setting up the spare parts sales department, and leading marketing efforts for a new line of premium automotive spare parts. This role blends strategy and execution ideal for a self-starter who thrives in developing markets and understands the automotive parts ecosystem in Kenya.

Key Responsibilities:

Department Development

• Support the setup and structuring of a dedicated sales department for the spare parts product line.
• Define sales workflows, client engagement processes, KPIs, and reporting tools.
• Assist in recruiting and onboarding future sales team members as the department grows.

Market Research & Analysis

• Conduct thorough market research specific to automotive spare parts, identifying demand gaps, target customers (dealers, garages, distributors), and competitor offerings.
• Analyze customer needs in the premium spare parts segment (e.g., German, Japanese vehicles).
• Deliver data-driven insights to guide pricing, packaging, and distribution models.

Sales & Marketing Strategy

• Develop and execute strategies to penetrate the premium spare parts market in Nairobi and beyond.
• Craft persuasive value propositions and product presentations for target customer segments.
• Collaborate with management on branding, promotions, and campaigns tailored to this product line.

Client Identification & Engagement

• Proactively identify and reach out to garages, auto dealers, fleet owners, and B2B clients in need of premium-quality spare parts.
• Build strong relationships with existing clients and introduce them to the premium line.
• Attend industry trade shows, networking events, or auto expos to promote the brand and generate leads.

Advisory Role to Management

• Provide regular feedback on sales performance, client feedback, and competitor activity in the spare parts sector.
• Recommend updates on product offerings, pricing, and client retention strategies.
• Contribute to strategic decision-making regarding market entry and expansion.

Requirements & Qualifications:

• Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
• 3-5 years of relevant experience in automotive spare parts sales, B2B marketing, or similar sectors (FMCG/industrial components).
• Proven track record in launching or growing a product line, especially in a competitive industry.
• Excellent negotiation, communication, and customer service skills.
• Deep knowledge of the automotive spare parts ecosystem (including brands, local supply chains, and consumer buying behavior).
• Analytical thinker with strong market research capabilities.
• Self-driven, results-oriented, and comfortable working with minimal supervision.