Responsibilities:

• Develop and implement marketing campaigns tailored to the engineering/industrial sector.
• Create technical marketing content, including brochures, datasheets, case studies, and website content.
• Collaborate with engineering and sales teams to simplify and translate complex technical concepts into customer-friendly messaging.
• Manage digital marketing activities including email campaigns, LinkedIn updates, and website management.
• Plan, coordinate, and participate in trade shows, exhibitions, webinars, and industry events.
• Grow and maintain the company’s online presence across professional networks and industry directories.
• Conduct market and competitor analysis to identify emerging trends and opportunities.
• Track campaign performance using analytics tools, providing insights and ROI reporting.
• Assist in preparing marketing budgets, media plans, and vendor coordination.
• Travel occasionally outside Nairobi to meet clients and support field marketing activities.

Requirements:

• Bachelor’s degree in Sales, Marketing, or a related field.
• Minimum 3 years of experience in marketing, preferably in an engineering, industrial, or manufacturing environment.
• Strong understanding of technical products and the ability to create relevant marketing content.
• Proficiency in marketing tools such as Google Analytics, Google Ads, LinkedIn Ads, and email marketing platforms.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and organizational abilities.
• Experience in marketing engineering services or product-based companies.
• Knowledge of industrial markets (mechanical, electrical, civil, or manufacturing).
• Ability to collaborate with cross-functional teams (design, sales, and engineering).
• Basic knowledge of CAD drawings, technical documentation, or industrial equipment is a plus.