Job Description

Sales Strategy & Execution

• Develop and execute effective land sales strategies to meet company targets.
• Identify and pursue new market opportunities for land acquisition and resale.
• Set and monitor KPIs for the sales team, ensuring accountability and performance.

Team Leadership

• Supervise, mentor, and train sales executives to enhance performance.
• Oversee team activities including site visits, client follow-ups, and deal closure.
• Lead weekly sales meetings and provide continuous coaching and support.

Client Relationship Management

• Build and maintain strong relationships with clients, offering guidance through the land purchase process.
• Negotiate and close land sales deals while maintaining high customer satisfaction.
• Resolve client issues efficiently to uphold the company’s reputation.

Site Visits & Land Promotion

• Oversee and coordinate site visits with clients and the sales team.
• Develop and implement promotional strategies for available land parcels.
• Work with marketing to create targeted campaigns to generate leads.

Reporting & Market Intelligence

• Track and report on sales pipeline, conversion rates, and revenue projections.
• Monitor land market trends, competitor activities, and pricing to adjust strategies.
• Provide feedback on client needs and market demand to inform business decisions.

Compliance & Documentation

• Ensure all land transactions comply with legal and regulatory requirements.
• Oversee accurate documentation of sales agreements and related client communications.

Job Qualifications

• Bachelor’s degree in Sales, Marketing, Real Estate, Land Economics, or related field.
• Minimum of 5 years’ experience in selling Land (a must), with at least 2 years in a supervisory or managerial role.
• Proven track record in achieving sales targets in the land market.Strong knowledge of Kenyan land laws and transaction processes.
• Excellent leadership, negotiation, and customer relationship skills.
• Proficiency in CRM systems and Microsoft Office Suite.

KPI Description

• Attain monthly and quarterly sales targets (in value and volume).
• Maintain a conversion rate of ≥30% from qualified leads.
• Conduct at least 10 client follow-ups weekly and resolve inquiries within 48 hrs.
• Generate 3+ new leads from untapped market segments monthly.
• Submit weekly sales performance reports and update CRM with 100% data accuracy.