Key Responsibilities.

• Lead direct sales efforts across individual, group, and travel trade segments, maintaining strong relationships with key accounts, tour operators, and corporate clients – both local, but mainly international.
• Develop and implement sales and promotional strategies, including special offers, marketing activities, and participation in trade events, with required approvals.
• Organize and execute site inspections, familiarization/educational trips, press trips, and industry networking initiatives, ensuring effective follow-up.
• Monitor market trends, competitor activities, and industry developments to support strategic decision-making and maintain competitive positioning.
• Oversee accurate sales forecasting, budgeting, reporting, and achievement of revenue targets, ensuring alignment with the Sales Business Plan.
• Coordinate with marketing teams to ensure brand-aligned promotional materials, newsletters, and communication content across all platforms.
• Uphold company policies, sales procedures, and service standards while ensuring customer satisfaction, complaint resolution, and quality representation of the brand.
• Foster positive team collaboration and represent the company professionally, undertaking additional tasks as assigned by the Commercial Director or General Manager.

Key Requirements.

• Bachelor’s degree in Business, Marketing, Hospitality Management, or related field
• MBA or advanced business qualification preferred
• Minimum 8-10 years of senior commercial experience in hospitality.
• Proven track record in international sales and distribution of hospitality properties
• Experience managing teams and P&L responsibility
• Strong background in working with tour operators, travel agents, and distribution partners across multiple markets
• Deep understanding of global travel distribution systems and booking platforms
• Strong knowledge of African market dynamics and customer segments
• Excellent negotiation and contract management skills
• Proven ability to develop and execute strategic sales plans
• Strong analytical skills and experience with revenue management systems
• Cultural sensitivity and ability to work effectively across diverse markets