To meet our sales targets, we are looking for dynamic and talented Sales Associates who will be responsible for creating demand directly with medium and large-scale commercial farmers within a defined region. The role involves closing sales with farmers and directing them to collect from distributors or resellers.

Key Duties and Responsibilities:

• Hire, train and manage a network of commission-based agents to generate leads:
• Promote the opportunity to become a Farm Star agent / promoter in your designated area
• Recruit, train and onboard applicants who fit the criteria for the role
• Manage performance and motivate agents to go to the field to generate quality leads
• Ensure agents represent the Farm Star brand positively and abide by policies
• Organise events and presence at exhibitions, to aid the demand-generation work of the agents

Create demand and close sales:

• Prioritise farmers based on their purchase potential, planting cycle and other relevant factors
• Conduct on-site visits to farmers to pitch the product based on their specific needs
• Educate farmers on product specifications, application rates, and techniques
• Guide farmers during the application process for trials, if necessary
• Identify ideal locations for demo plots that are likely to convert a high number of farmers
• Close sales and coordinate product collection from resellers
• Build and maintain long-term relationships with farmers, to ensure repeat purchases

Reporting:

• Daily reporting of farmer visits and sales
• Weekly reporting of performance, customer feedback, insights and learnings
• Share pictures from the field in the team Whatsapp group

Logistics:

• Maintain a close relationship with resellers assigned to your area
• Train reseller staff on the specifications, benefits and application rates of the product
• Coordinate sales between farmers and resellers
• Ensure resellers maintain an optimal amount of product in store
• Motivate resellers to promote the product (via well-placed in-store branding, direct sales)
• Ensure resellers pay Farm Star for sold stock in the agreed time frame

Key Result Areas

• Leads generated through farmer visits, events, agents and others channels
• Sales conversion
• Tons sold
• Repeat customers

Qualifications and Skills

• MUST be based in the area of operation
• Must have sound knowledge of farming activities in the area of operation
• Bachelor’s degree in Agriculture, or a related field
• Qualifications in agronomy or agribusiness will be an added advantage
• Previous experience selling agricultural inputs directly to farmers
• Strong communication and interpersonal skills
• Self-motivated with a results-driven approach
• Comfortable using tech tools i.e. smartphones, laptops
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Comfortable making return on investment (ROI) calculations
• Fluent level of spoken and written English, good level of Swahili
• Able and willing to ride a motorbike