What you will do:

Regional Sales Performance & Growth

• Own and deliver regional sales targets (daily, weekly, monthly).
• Drive expansion of active dealers, agent dealers, and sellers across all counties.
• Ensure balanced growth across brands, channels, and locations.
• Identify underperforming areas and execute turnaround plans with ASMs.
• Champion quality sales to protect portfolio health and repayment performance.

Leadership & Management of ASMs

• Directly manage, coach, and appraise Area Sales Managers.
• Set clear performance targets for ASMs aligned to regional and company KPIs.
• Conduct regular field rides, performance reviews, and strategy check-ins.
• Build a high-performance culture focused on accountability, execution, and integrity.
• Identify training gaps and coordinate targeted capacity building.

Dealer & Channel Management

• Oversee onboarding, activation, and performance of dealers and agent dealers.
• Ensure dealers meet compliance, margin deposit, and operational requirements.
• Drive dealer engagement through structured follow-ups and performance reviews.
• Resolve dealer escalations and operational bottlenecks promptly.
• Strengthen relationships with key dealers to improve loyalty and output.

Portfolio Quality & Risk Management

• Monitor repayments, DPD trends, and portfolio risk indicators at regional level.
• Work closely with ASMs to improve collections discipline and reduce delinquency.
• Ensure quality onboarding of customers, sellers, and Next of Kin (NOK) details.
• Identify fraud risks early and escalate with evidence where required.
• Enforce adherence to device locking, unlocking, and pre-locking processes.

Data, Reporting & Performance Management

• Use dashboards (Redash, Metabase, ERP) to track performance and guide decisions.
• Prepare and submit accurate regional performance reports and insights.
• Translate data into clear action plans for ASMs and field teams.
• Track KPIs such as conversion rates, active sellers, dealer productivity, and repayment health.

Cross-Functional Collaboration

• Work closely with Sales Operations, Training, Credit, Marketing, and Product teams.
• Support rollout of new products, brands, pricing, or policy changes in the region.
• Coordinate stock availability and escalation with AMs and distributors.
• Ensure alignment between field execution and head-office strategy.

Compliance, Ethics & Governance

• Uphold company policies, ethical standards, and zero tolerance to corruption.
• Ensure dealership onboarding and seller recruitment follow approved processes only.
• Act as the first line of accountability for regional compliance breaches.
• Promote transparency, professionalism, and brand reputation in the region.

What you will need:

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Finance, or related field.
• 5+ years’ experience in sales leadership, preferably in device financing, FMCG, telco, or PAYGO models.
• Proven experience managing field teams across multiple counties.
• Strong understanding of dealer-based and agent-led sales models.
• Demonstrated ability to use data to drive performance.

Skills & Competencies

• Strong people leadership and coaching ability
• Commercial acumen and strategic thinking
• Excellent problem-solving and decision-making skills
• High integrity and ethical judgment
• Strong communication and stakeholder management
• Comfortable working in fast-paced, target-driven environments
• Willingness to travel extensively within the region