What You’ll Do

Youth Recruitment  Strategy

• Have an elaborate and in-depth understanding of the youth recruitment strategic goals and priorities, thus ensuring they are in a position to implement and execute the strategies in every bootcamp cycle.
• Create elaborate ways of working with the community leaders and mobilizers during the youth mobilization period.
• Lead in the hiring and management of the CEAs/mobilizers, community leaders, and CHPs across select counties and ensure they are well onboarded and motivated to execute their duties.
• Lead and manage the overall and daily targets for CEAs/mobilizers, community leaders, and CHPs, as shared by the  Youth Recruitment Manager.
• Build and maintain a healthy pipeline of community leaders, CEAs, mobilizers, and CHPs across all operational counties.
• Deeply understand the annual and quarterly youth recruitment strategic goals and priorities and translate them into localized execution.
• Build clear ways of working with community leaders, CEAs, mobilizers, and CHPs during the mobilization period.
• Have an in-depth understanding of the youth recruitment annual and quarterly budgets to ensure stakeholders are fairly compensated in line with our budgeting philosophy. 
• Document key learnings, FAQs, and recommendations, and share a detailed report at the end of the Youth Recruitment Strategy exercise. 

System and Process Management

• Be a master of ALL youth recruitment systems, tools, and processes including but not limited to managing a call center system. 
• Lead the onboarding and training of the Youth Recruitment Strategy team on the youth recruitment systems, tools, and processes.
• Train CEAs, community leaders, or CHPs on all recruitment tools (digital and manual).
• Lead process improvements by evaluating system performance, youth feedback, and field realities.
• Evaluate the Youth Recruitment Strategy’s progress and recommend key strategic iterations based on data trendlines, youth feedback, and stakeholders’ feedback.
• Interpret Youth Recruitment Strategy data and metrics as shared by Performance Metrics and share recommendations based on daily data trendlines against set KPIs.
• Create a healthy backlog of community leaders and mobilizers in every county where we are running product development.
• Based on the data trendlines and insights, recommend key strategic iterations to increase each user funnel conversion rates.
• Collaborate with Tech and Performance Metrics in identifying scalable Youth Recruitment Strategy tools through the guidance of the  Youth Recruitment Manager or Head of Recruitment.
• Lead and manage recruitment-related and product-related experiments, pilots, and prototypes.
• Use data insights to inform which experiments should scale or be iterated.
• Uphold child/youth safeguarding standards during recruitment, onboarding, field visits, and community interactions.

Recruitment Channel Strategy Implementation

• Identify the most effective channels for reaching target youth demographics, including educational institutions, community organizations, and public participation events.
• Plan, organize, and execute outreach activities to engage with potential youth through selected channels.
• Identify the most effective recruitment channels (schools, community groups, public events, religious groups, etc.). Plan and execute channel-specific outreach activities.
• Analyze channel performance and recommend tactical shifts to increase funnel conversions.
• Stay up to date on trends in youth engagement and innovations in recruitment channels.
• Track the performance of different recruitment channels using key metrics, including youth eligibility, conversion rates, COA/CAC, and reach rate.
• Analyze data to determine the effectiveness of each channel and adjust strategies accordingly to maximize recruitment efforts.
• Ensure that recruitment messages are consistently and effectively delivered across all channels.
• Keep up to date with the latest trends in youth recruitment and channel strategies to improve brand visibility.
• Prepare regular reports on the effectiveness of channel strategies and recruitment activities.
• Provide recommendations based on data analysis to improve the recruitment process and the implementation of the channel strategy.

Recruitment User Funnel Data Quality Assurance

• Onboard and implement a quality assurance strategy for the CEAs/mobilizers, community leaders, and CHPs.
• Conduct spot checks and audits of recruitment channels or activities to identify areas for improvement.
• Regularly assess recruitment activities to align with last-mile recruitment practices and quality standards.
• Conduct routine audits of last-mile activities to ensure compliance with quality standards.
• Conduct routine field visits to support CEAs/mobilizers and community leaders/CHPs, assess ground realities, generate insights, and use those insights to support CEAs/mobilizers and community leaders/CHPs in improving their conversion rates.
• Implement continuous feedback mechanisms at each stage of the youth recruitment funnel to improve value proposition delivery.
• Implement corrective actions to address low-quality recruitment practices.
• Provide clear communication and timely updates at all recruitment touchpoints within the user funnel to keep youth and stakeholders well-informed.
• Conduct regular audits of youth recruitment activities to identify areas for improvement and ensure compliance with quality standards.
• Implement a continuous feedback loop to refine recruitment strategies and improve the quality of user funnel conversions.
• Work with the data/MEAL team to ensure tools and systems are user-friendly.

Who You Are 

• Experience working in a high-growth startup organization – Developing and implementing recruitment strategies to meet targets for Customer Youth Recruitment Strategy and ensuring high funnel conversion rates.
• Experience working with data, numbers, and reports to adjust and optimize recruitment strategies, ensuring alignment with performance goals, with basic budget management experience
• Experience managing and evaluating the performance of recruitment teams, including mobilizers, community leaders, and telemarketers, to drive recruitment success.
• Strong orientation to team culture and cross-functional work.
• Minimum of a Bachelor’s degree with at least 3 and above years of experience in a similar role.
• This role is open to Kenyan nationals only and requires 70% field travels