Reports To: Head of Sales
Location: Nairobi (Hybrid – Office & Field)
Department: Sales

About the Role

Our client is seeking a dynamic and passionate Program Manager to lead and grow our Core Leadership and Communication Programs, ensuring successful delivery, measurable impact, and continuous expansion through strong collaboration with internal teams and strategic partners.

The ideal candidate is an exceptional communicator, skilled in client engagement, and thrives in a fast-paced environment that blends sales, coordination, and program execution.

The Programs

Leadership & Human Relations Course (LHR): A foundational development program that strengthens interpersonal effectiveness, confidence, and influence—helping participants build trust, communicate clearly, and lead teams effectively.

Employee Communication & Human Relations (ECHR): Designed to improve workplace communication, collaboration, and relationship-building, empowering employees to resolve conflicts constructively and create a positive work environment.

Role Overview

The Program Manager – Core Programs drives visibility, enrolment, and impact for these leadership and communication programs. At the introductory stage, the Program Manager will immerse themselves in understanding the philosophy, structure, and value proposition of each program.

Key areas of contribution include:

Program Growth: Driving enrolments and revenue through consultative selling and client engagement.

Visibility: Expanding brand and program presence through workshops, partnerships, and professional forums.

Collaboration & Excellence: Coordinating with trainers, marketing, and support teams to ensure seamless delivery and participant satisfaction.

Strategic Partnerships: Building and maintaining strong relationships with clients, associations, and learning networks to extend program reach and influence.

Key Responsibilities

Sales & Business Development

• Generate enrolments and revenue for leadership and communication programs.
• Conduct consultative discussions with organizations to identify training and development needs.
• Present customized solutions that demonstrate measurable ROI in communication, leadership, and performance.
• Deliver presentations and demos to HR, L&D, and business leaders.
• Maintain a healthy and updated sales pipeline through networking, referrals, and marketing initiatives.

Client Relationship Management

• Serve as the main contact for enrolled participants and client organizations.
• Build long-term partnerships with HR, L&D, and executive decision-makers.
• Ensure seamless onboarding, timely updates, and effective communication.
• Collect testimonials and success stories to showcase program value and outcomes.

Program Coordination & Delivery

• Oversee all logistical and operational aspects of program delivery.
• Coordinate with facilitators, venues, and participants for smooth execution.
• Manage materials, attendance, and communication throughout each course cycle.
• Support trainers during sessions with setup, follow-up, and client feedback collection.

Reporting & Insights

• Maintain accurate client and activity data using CRM tools.
• Prepare performance and pipeline reports (enrolments, revenue, satisfaction).
• Track KPIs including conversion rates, repeat clients, and feedback scores.

Brand & Market Development

• Represent the organization at leadership forums, industry events, and HR conferences.
• Build networks and collaborations that increase program awareness and influence.
• Work with the marketing team to develop promotional content, case studies, and outreach initiatives.

Qualifications & Experience

Education: Bachelor’s degree in Business, Communication, Human Resource Management, or related field.

Experience: 3–6 years in program management, business development, or corporate training; prior experience in leadership or learning & development programs is an added advantage.

Skills:

• Excellent interpersonal, presentation, and consultative selling skills.
• Strong organizational, coordination, and follow-up abilities.
• High emotional intelligence and professional presence.
• Proficiency in CRM systems, Microsoft Office, and online meeting platforms (Zoom/Teams).

Key Performance Indicators (KPIs)

• Enrolments and revenue generated.
• Lead-to-enrolment conversion rate.
• Client satisfaction and repeat business.
• Timeliness and quality of program coordination.
• Accuracy of CRM and performance reports.
• Quality and impact of partnerships established.

Personality & Culture Fit

• Passionate about people development, leadership, and communication excellence.
• Warm, engaging communicator who builds trust and rapport easily.
• Highly organized, structured, and detail-oriented.
• Professional, confident, and adaptable to changing priorities.
• Team-oriented, proactive, and results-driven.

Success in This Role Looks Like

• Consistently meeting or exceeding program enrolment and revenue targets.
• Growing visibility and reputation of the leadership and communication programs.
• Establishing strong client partnerships that deliver long-term value.
• Coordinating flawless program execution with measurable client satisfaction.
• Demonstrating professionalism, ownership, and alignment with organizational values.