Major Responsibilities

• Media Relations: Manage relationships with media outlets, coordinate press releases, and secure positive media coverage across African markets
• Campaign Execution: Assist in developing and implementing integrated communication campaigns to promote BAL initiatives, events, and programs
• Event Communications: Oversee on-site media events and operations during the BAL season, including media outreach, credentialing, press conferences and media availabilities, and post-event coverage
• Storytelling: Develop compelling narratives about BAL players, programs, and fan experiences to enhance brand storytelling
• Content Creation: Collaborate with internal teams to create press materials, social media content, and communication assets
• Crisis Communication: Support the management of crisis communication plans, ensuring consistency in messaging during sensitive situations
• Monitoring and Reporting: Track media coverage and campaign performance, generating insights to improve future efforts
• Stakeholder Collaboration: Partner with marketing, content, and sponsorship teams to deliver cross-functional communication strategies

Required Skills/Knowledge

• Media Expertise: Strong understanding of media relations and storytelling techniques, with an established network of media contacts in Africa
• Project Management: Ability to manage multiple projects and meet deadlines in a dynamic environment
• Communication Skills: Exceptional written and verbal communication skills, including public speaking
• Crisis Management: Experience in handling crisis communication and maintaining brand reputation under pressure
• Team Collaboration: Proven ability to work with internal teams and external stakeholders to achieve common goals
• Language Proficiency: Fluency in English and proficiency in French is required

Experience Needed

• 6–8 years of experience in PR and communications, preferably in sports, media, telecommunications or entertainment
• Demonstrated success in managing media relations and delivering integrated communication campaigns
• Experience working in African markets, with knowledge of local media landscapes across traditional and digital PR