• Salary: Ksh. 25k – 35k (Depending on experience)

Requirements

• Strong experience with Google Ads & Meta Ads
• 2+ years managing PPC campaigns
• Proven ability to drive leads or bookings profitably
• Deep understanding of: Funnel-based advertising,
• Attribution and conversion tracking, Travel customer buying cycles
• Experience with GA4, GTM, and remarketing audiences

Key Responsibilities

• Build, manage, and optimize PPC campaigns across: Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram)
• Manage seasonal and promotional campaigns (holiday travel, peak seasons)
• Set up and manage conversion tracking (GA4, Google Tag Manager, pixels)
• Monitor daily performance and manage budgets efficiently
• Conduct destination and intent-based keyword research