Role Objective

• A visionary CEO with an expanding presence in African entrepreneurship and media is seeking a Personal Assistant (PA) to support both executive duties and the growth of a powerful personal brand. This role requires a blend of administrative excellence, digital fluency, and creativity. The ideal candidate is highly organized, adaptable, and passionate about African innovation and storytelling.

Core Duties and Responsibilities

• Manage the CEO’s calendar, travel, and meeting logistics.
• Prepare presentations, reports, and briefing documents.
• Handle confidential information with integrity and discretion.
• Track and follow up on action items from meetings and engagements 
• Assist in planning and posting content across Instagram, TikTok, YouTube, X (Twitter), and LinkedIn. 
• Coordinate with videographers, photographers, and editors.
• Write captions, posts, and email newsletters aligned with the CEO’s tone.
• Monitor analytics and suggest optimizations for engagement and growth.
• Manage professional correspondence (email, DMs, meeting requests). 
• Act as liaison with partners, press, influencers, and brand collaborators. 
• Support public speaking engagements, interviews, and appearances. 
• Help manage key company and personal brand projects.
• Maintain task trackers, deadlines, and team communications. 
• Ensure timely delivery of commitments and milestones. 
• Conduct research on trends, opportunities, and potential partners.
• Support content ideation and strategy for brand development.
• Stay up to date on African startup, business, and cultural landscapes. 
• Any other duties as allocated.

  Job Specifications and Qualifications

• Degree/Diploma in Communications, Marketing, Business, or a related field. 
• Experience supporting founders, creatives, or public figures.
• Ability to capture or edit short-form content is a plus. 
• Experience as a PA, Executive Assistant, or Brand Assistant.
• Strong command of English; Swahili is a bonus.

    Key Competencies

• Excellent organizational, writing, and multitasking skills.
• Familiarity with Google Workspace, Canva, Notion, and social media scheduling tools.
• Understanding of personal branding, content creation, and digital storytelling. 
• Discreet, trustworthy, and reliable.
• Self-driven with a startup mindset.
• Passion for Africa’s future and storytelling.
• Comfortable in high-energy, fast-paced environments. 

     Compensation 

• Competitive, with room for performance-based growth.