The Marketing Executive will work closely with the management, sales, and supplier teams to ensure consistent, effective marketing execution that drives awareness, engagement, and sales growth.

Job Description

Brand & Marketing Coordination

• Implement the company’s marketing calendar — ensuring timely rollout of seasonal campaigns, field events, promotions, and exhibitions.
• Support the creation and rollout of product launch campaigns and dealer activations.
• Maintain brand consistency across all marketing materials (digital, print, and in-store).
• Develop and update marketing collateral (brochures, posters, signage, banners, branded merchandise).

Digital Marketing & Analytics

• Plan, execute, and monitor digital campaigns (social media, email marketing, SEO, Google Ads).
• Update and optimize website content, product pages, and blog articles.
• Generate and analyze monthly marketing performance reports (traffic, engagement, conversions).
• Track campaign budgets and recommend improvements based on data insights.

Social Media Management & Content Creation

• Develop engaging social media calendars and content that resonate with farmers, stockists, and partners.
• Create and manage visual and written content (posts, stories, reels, infographics, short videos).
• Engage actively with followers, responding to comments, inquiries, and feedback promptly.
• Monitor competitor and industry trends to identify new opportunities for growth.

Traditional Marketing & Events

• Coordinate farmer field days, trade fairs, product demos, and other brand activation events.
• Support the logistics and branding setup for field activities and exhibitions.
• Liaise with branches and sales teams to identify marketing needs at the grassroots level.
• Manage vendor relationships for printing, photography, and event materials.

Internal & Partner Communication

• Collaborate with suppliers on co-branding, joint promotions, and advertising initiatives.
• Prepare marketing briefs and reports for management and partners.
• Support internal communications such as newsletters, campaign summaries, and staff updates.

Job Requirements

Qualifications and Experience

• Bachelor’s degree or Diploma in Marketing, Communications, Business Administration, or a related field.
• Minimum 2–4 years of experience in marketing, with hands-on exposure to both digital and field marketing.
• Proficiency in digital tools: social media management platforms, Canva/Adobe tools, Google Analytics, and email marketing.
• Excellent communication and content creation skills in English and Swahili.
• Organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Familiarity with Kenya’s agricultural sector and distribution market is a strong advantage.