Switch Media School is looking for an innovative and industry-savvy Lecturer in Advertising & Branding. The successful candidate will train learners in creating impactful advertising campaigns, brand identity strategies, and digital-first promotional content, preparing them to thrive in a competitive global media landscape.
Duties & Responsibilities

• Teach the principles of advertising, consumer psychology, and brand management.
• Guide students in developing advertising campaigns across TV, radio, print, digital, and outdoor platforms.
• Train learners on digital & social media advertising, including PPC, influencer marketing, and analytics.
• Mentor students in brand positioning, brand storytelling, and creating comprehensive brand guideline documents.
• Integrate case studies of iconic advertising campaigns and AI into teaching.
• Assess learners through projects, branding plans, and campaign presentations.

Qualifications

• Bachelor’s degree (Master’s preferred) in Marketing, Communication, Media, or related field.
• Demonstrated experience in advertising, branding, or digital marketing.
• Strong portfolio showcasing successful campaigns or brand strategy work.
• Excellent creative and analytical communication skills.
• Proficiency with AI tools in digital advertising (audience targeting, personalization, campaign optimization).
• Hands-on knowledge of Google Ads, Meta Business Suite, SEO/SEM tools, and influencer marketing strategies.
• Industry certifications (Google Ads, Facebook Blueprint, HubSpot, etc.).

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Duties & Responsibilities

• Teach the role of AI in media production, distribution, and monetization.
• Introduce students to AI-powered tools
• Demonstrate practical applications of AI in scriptwriting, editing, sound design, content generation, SEO, and branding.
• Explore the ethical and legal implications of AI in media and communication.
• Supervise student projects leveraging AI-driven workflows for real-world media products.
• Guide learners on entrepreneurial opportunities within digital disruptions and emerging technologies.

Qualifications

• Bachelor’s or Master’s degree in Digital Media, Communication, Computer Science, or related field.
• Strong practical knowledge of AI tools and emerging technologies in creative industries.
• Industry experience in digital media, film, or tech-based communication.
• Previous teaching or training experience is an advantage.
• Demonstrated ability to combine creativity with technology in content production.
• Knowledge of data analytics, automation, and media innovation trends.
• Experience integrating entrepreneurship and innovation case studies into teaching.

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