Key Responsibilities

• Develop and implement a strategic Communications and Media Engagement Plan aligned with the Justice System Strengthening Program.
• Integrate data-driven approaches including audience segmentation, analytics, and impact measurement tools.
• Work with relevant stakeholders to design communications plans for key initiatives, including studies, program launches and events, that will support external engagement strategy.
• Develop and monitor digital strategies including social media, newsletters, and online campaigns.
• Establish and maintain relationships with media and external stakeholders.
• Lead the development of content and survivor stories
• Gather learnings from successful narrative-building initiatives and identify opportunities for innovations.
• Lead crisis communication planning and reputation management strategies.
• Mentor and lead communications staff, fostering cross-functional collaboration.
• Aligning local strategies with IJM’s global campaigns and advocacy goals.
• Define and track KPIs such as media reach, engagement rates, sentiment analysis, and stakeholder feedback.
• Develop, adapt and maintain a library of on-brand resources for presenting IJM’s work to audiences (i.e. PPT decks, handouts, standard speeches) aligned to country, regional and global messaging
• Perform other relevant tasks as assigned, contributing to the overall success of IJM Kenya’s Communications objectives.

Requirements:

• Bachelor’s degree in journalism, communications, or public relations (master’s preferred).
• Minimum 10 years of experience in corporate communications, media management, public relations, or communications.
• Proven experience in strategy development, media trend analysis, and digital engagement.
• Strong leadership, editing, writing, and event management skills.
• Experience with analytics tools and social media publishing.
• Ability to adapt to diverse or cross-cultural audiences