Job Purpose

• The Store Design & Visual Merchandising Manager is responsible for developing and implementing Vivo’s retail design and visual merchandising strategy across all stores. The role ensures that every outlet reflects the brand’s aesthetic, delivers an exceptional customer experience, and optimizes product visibility to drive sales.

Key Responsibilities

• Develop and enforce retail design and fit-out standards to ensure consistent, brand-aligned store environments.
• Lead concept design for new store openings, refurbishments, and relocations in collaboration with internal and external partners.
• Oversee store layout planning, lighting, and visual presentation to optimize the customer journey and sales performance.
• Create and maintain planograms to guide effective product placement and visual flow.
• Design and execute visual merchandising campaigns, including window displays, mannequins, props, and seasonal rollouts.
• Partner with Retail Operations, Marketing, and Buying teams to ensure visual alignment with brand campaigns and collections.
• Conduct regular store audits to evaluate visual and design compliance, recommending improvements where needed.
• Train and empower store teams on visual merchandising standards and maintenance practices.
• Benchmark international retail trends to continuously evolve Vivo’s in-store experience.

Key Skills

• Strong creative and aesthetic sense with ability to balance design and commercial objectives.
• Excellent project management skills – able to handle multiple store projects simultaneously.
• Strong technical understanding of retail layouts, space planning, and customer flow.
• Proficiency in design tools such as AutoCAD, SketchUp, or Adobe Creative Suite.
• Excellent communication and collaboration skills with cross-functional teams.
• Eye for detail and passion for fashion, storytelling, and customer experience.
• Ability to lead, coach, and inspire teams to uphold brand standards.

Qualifications & Experience

• Degree or Diploma in Interior Design, Architecture, Fashion Merchandising, or a related field.
• Minimum of 5 years’ experience in retail design, visual merchandising, or visual communication (fashion/lifestyle brands preferred).
• Proven track record in managing store fit-outs and visual merchandising projects end-to-end.
• Experience managing external contractors and vendors while ensuring quality and budget control.
• Demonstrated success in developing VM campaigns that enhance customer engagement and sales.

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Job Purpose

• The Senior Retail Operations Manager plays a critical role in strengthening Vivo’s retail structure as the business scales. This position ensures consistent execution of strategy, accountability for sales and customer experience, and operational excellence across all store clusters. The role bridges strategic retail leadership and frontline execution — driving people development, process discipline, and performance delivery across the store network to achieve growth, consistency, and superior customer satisfaction.

Key Responsibilities

• Lead and oversee multi-store retail operations, ensuring achievement of revenue, profitability, and KPI targets.
• Manage and develop Cluster Leads to drive excellence in store execution, staff capability, and customer experience.
• Implement operational plans and ensure alignment with company strategy, retail standards, and SOPs.
• Conduct regional performance reviews and lead corrective actions to improve underperforming clusters.
• Partner with cross-functional teams to optimize operations and customer outcomes.
• Drive people development initiatives to build strong leadership pipelines within retail teams.
• Champion customer experience excellence and ensure consistency of brand presentation across all stores.
• Oversee cost efficiency, inventory accuracy, and compliance with operational policies across clusters.
• Support new store openings, relocations, and concept rollouts.
• Contribute to strategic retail projects, including technology adoption and process improvement.

Key Skills

• Strong leadership and people management capability with proven experience managing multi-store teams.
• Excellent analytical and commercial acumen; able to interpret performance data to drive decisions.
• Sound understanding of retail KPIs and operational best practices.
• Excellent communication, collaboration, and cross-functional influence skills.
• Strong problem-solving ability, resilience, and adaptability in dynamic environments.
• Passion for customer service and retail excellence.

Qualifications and Experience

• Bachelor’s degree in Business, Retail Management, or related field; MBA is an added advantage.
• Minimum of 8 years’ experience in multi-store or regional retail management, including at least 3 years in a senior leadership role.
• Demonstrated success in driving sales growth, operational efficiency, and customer experience in fashion or consumer retail.
• Proven ability to manage and develop teams across multiple locations.
• Strong understanding of operational processes, stock management, and store profitability drivers.

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