Job Summary:

• The Social Media Strategist will be a digitally savvy creative with exceptional editorial decisionmaking skills, critical in a best-in-class media house. You will have a keen eye for emerging local and international trends in social media, news, and entertainment sharing to meet the needs of diverse audiences. You must possess excellent verbal and written communication skills and be a creative problem-solver with a media disruptor mindset.

Key Responsibilities:
Strategy Objectives

• Create comprehensive social media strategies aligned with overall marketing and business goals.
• Conduct competitive analysis and market research to identify brand awareness trends.
• Develop platform-specific content strategies for Facebook, Instagram, X, TikTok, and other emerging platforms.
• Define target audience personas and craft tailored messaging approaches.

Daily Activities

• Collaborate with creative teams to produce engaging visual and written content.
• Oversee community management and audience engagement initiatives.
• Monitor and analyze social media performance metrics and KPIs.
• Generate regular reports on campaign performance, audience growth, and engagement rates.
• Use data insights to optimize content strategy and improve campaign effectiveness.
• Track ROI and demonstrate the business impact of social media efforts.
• Ensure brand voice consistency across all social media touchpoints.
• Plan and execute social media campaigns for product launches, events, and promotions.
• Manage social media advertising budgets and optimize ad performance.
• Coordinate influencer partnerships and collaboration opportunities.
• Stay current with platform algorithm changes and social media best practices.
• Maintain accurate records of interviews, sources, and content rights.
• Ensure all content complies with journalistic ethics and editorial guidelines.

Cross-Functional Collaboration

• Work closely with IT, marketing, and product development teams to ensure seamless content delivery and strategic alignment.
• Collaborate with business development to identify new content opportunities and partnerships.

Required Qualifications, Experience & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of progressive experience in social media or digital marketing.
• Proven track record of successfully growing media audiences and engagement.
• Proficiency in social media tools, radio, or newsroom content systems.
• Strong analytical skills and experience in paid social media advertising.
• Excellent written and verbal communication skills.
• Strong project management skills and a sound understanding of compliance requirements.
• Adaptability to the rapidly changing social media landscape.

Essential Competencies:

• Exceptional news judgment and editorial decision-making capabilities.
• Awareness of local, regional, and international social media trends.
• Strong interpersonal skills, reliable networks, and deep social media insight.
• Ability to thrive in a fast-paced, dynamic, and evolving media landscape.
• Innovative and creative problem-solver, embodying a media disruptor mindset.

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About the Role

As a Business Solutions Executive, you will report directly to the Head of Commercial. You will be at the forefront of our commercial strategy, building strategic partnerships that support long-term financial sustainability and contribute to our broader transformation agenda. This is a target-driven role where your ability to connect with clients, understand their needs, and craft innovative solutions will be paramount.

Who We’re Looking For

• We celebrate diversity and welcome all qualified applicants. Here is what will make you a great fit:
• Experience: 4+ years of proven success in media sales, digital advertising, events, or related fields.
• Digital Acumen: Strong knowledge and passion for digital marketing, with a deep understanding of radio, digital, and multimedia advertising ecosystems.
• Creative & Innovative Mindset: You are not just selling; you are problem-solving and thinking outside the box to deliver unique, impactful solutions for clients and consumers.
• Exceptional Communicator & Negotiator: You can articulate value propositions clearly, influence business decisions, and close deals effectively.
• Results-Oriented & Resilient: Proven ability to achieve and exceed sales targets, work under tight deadlines, and thrive in a competitive environment.
• Self-Driven & Collaborative: Highly self-motivated, resilient, and a true team player who values cross-functional collaboration.
• Network & Portfolio: A strong network of active business leads or an existing client portfolio is a significant plus.
• Consultative Sales Approach: You’re an innovative thinker with a consultative sales approach, focusing on understanding client needs and offering tailored solutions.
• Agency Experience: Experience engaging with media agencies is a bonus.
• Education: A relevant degree is preferred, and professional qualifications in digital marketing are a strong advantage.

Key Responsibilities

• Develop and Nurture Relationships: Build and manage robust relationships with new and existing clients to drive revenue growth across radio, digital advertising, and events.
• Craft Tailored Media Solutions: Create and pitch customized, multi-platform media plans that leverage our innovative content across radio, digital, social media, podcasts, events, and emerging platforms.
• Exceed Sales Targets: Strategically prospect, negotiate, and close deals to consistently achieve and surpass ambitious sales goals.
• Market Intelligence: Stay ahead of evolving media and digital trends to proactively offer relevant, impactful, and cutting-edge solutions to clients.
• Collaborative Campaign Execution: Partner closely with our content, marketing, and creative teams to ensure seamless delivery of client campaigns that align with our content-first vision.
• Client Delight: Focus on delivering unique solutions that excite both consumers and clients, fostering long-term partnerships.
• Performance Reporting: Provide comprehensive performance reports and data-informed insights to clients for continuous campaign optimization.
• Operational Excellence: Ensure timely billing, collections, and exceptional client satisfaction through proactive account management.