Key Responsibilities:

Strategic Lead Generation & Sales Growth:

• Develop, implement, and oversee comprehensive lead generation strategies for the business unit, including marketing campaigns, partnerships, and community outreach initiatives.
• Analyse lead sources and conversion rates to continuously optimize lead generation efforts.
• Collaborate with the Sales Team to set lead generation targets and ensure a consistent pipeline of qualified prospects.
• Identify and pursue new market segments or channels for lead acquisition.
• Monitor the effectiveness of various lead generation activities and adjust strategies as needed.

Strategic Planning & Performance Management:

• Develop and implement strategic plans to achieve and exceed monthly and annual sales targets.
• Set individual and team KPIs for sales and technical staff, monitor performance closely, and provide regular feedback and coaching.
• Analyse sales and installation data to identify trends, areas for improvement, and opportunities for growth.
• Conduct regular performance reviews and implement development plans for team members.

Financial Management & Profitability:

• Oversee all financial aspects of the business unit, including revenue generation, cost control, and budget management.
• Analyse profit and loss (P&L) statements to identify areas of inefficiency and implement corrective actions.
• Approve expenditures and manage operational costs to maximize profitability.
• Prepare and present financial reports to senior management.

Inventory & Asset Management:

• Ensure accurate tracking and management of all inventory (products, kits, spare parts) to prevent stockouts or overstocking.
• Implement robust inventory control procedures, conduct regular stock counts, and reconcile physical stock with system records.
• Manage asset allocation and maintenance for operational efficiency.

Stakeholder & Relationship Management:

• Act as the primary liaison between the business unit and external stakeholders, including accountants, lawyers, suppliers, and regulatory bodies.
• Ensure compliance with all legal and regulatory requirements.
• Build and maintain strong, productive relationships with all key stakeholders to support business operations and growth.

Operational Excellence:

• Optimize operational processes to enhance efficiency and customer satisfaction.
• Ensure a safe and productive working environment for all staff.

Address customer complaints and escalations effectively and professionally

Qualifications

Atleast 10 years in middle/senior management as a commercial and customer experience expert within the technology sector.

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Key Responsibilities:

Generating and Nurturing Leads:

• Proactively identify and pursue new sales opportunities through various channels, including referrals, community engagement, and local events.
• Distribute marketing materials and engage in local promotional activities to attract potential customers.
• Capture and qualify lead information accurately in the CRM system for follow-up.
• Follow up diligently on all assigned leads (walk-ins, web inquiries, phone calls) to move them through the sales pipeline.

Achieving Sales Targets (Units Sold & Revenue Generated):

• Proactively engage with walk-in customers and follow up on leads to identify their needs and recommend suitable products/services.
• Conduct effective product demonstrations and articulate value propositions to prospective customers.
• Negotiate and close deals to meet or exceed weekly and monthly unit and revenue targets.
• Maintain an in-depth knowledge of the product, pricing, and promotional offers.

Customer Conversion:

• Develop and implement effective sales techniques to convert inquiries and leads into successful sales.
• Address customer objections and concerns professionally to move them through the sales funnel.
• Maintain accurate records of customer interactions and conversion outcomes.

Ensuring Customer Satisfaction:

• Provide excellent pre-sale and post-sale customer service, ensuring a positive customer experience.
• Actively solicit and respond to customer feedback (e.g., through quick surveys or ratings).
• Resolve customer queries or escalate issues promptly to ensure customer satisfaction and loyalty.

Reporting & Administration:

• Accurately record all sales transactions, lead sources, and customer data.
• Provide regular reports on sales performance, conversion rates, and customer feedback to the Business Manager.

Qualifications

2 years of aggressive sales experience selling technology solutions in Kenya