The Transformational Power of Language’ is a growing focus within our work to reframe the narrative and language used to describe and position FGM. Typically, FGM has been described and understood as a ‘cultural practice’ a tradition, or a ‘norm’ – language which can serve to excuse or defend it and can alienate survivors by minimising its seriousness. We aim to shift the narrative to describe FGM as a form of violence and abuse against women and girls, and a violent, criminal act, that is generated by inequality and discriminatory social norms.

Summary purpose and objective of role

• Create engaging tools and communications product to bring the power of language to life
• Develop a short (1 – 2 minute) animation using moving image and text – which conveys the meaning behind the content as well as explains it literally.
• Visually represent diverse African settings and highlight women and girls at the centre with suitable music/sound

Requirements

Person specification

• Proven animation background with experience creating short-form explainer or advocacy videos
• Ability to deliver products according to the specified technical requirements
• Ability to tell powerful, clear stories through visuals and motion, using minimal but impactful text
• Strong understanding of sensitive storytelling, particularly around issues of gender, violence, or community norms
• Experience delivering broadcast-ready video content, with revisions and in multiple formats (MP4, social media specs, etc.)
• Collaborative approach to creative development, including ideation, scripting, and iteration
• Strong attention to detail and commitment to deadlines

Desirable skills and competencies

• Familiarity with FGM, gender-based violence, or other social justice themes in Africa
• Experience creating content for nonprofits, advocacy campaigns, or social movements
• Ability to include music, sound design, or voiceover that enhances emotional tone
• Knowledge of or connection to African cultural and regional diversity in visual style and representation
• Knowledge of ethical standards in reporting on issues related to FGM/C will be an asset.
• Ability to incorporate and adhere to TGG-ALMs Do No Harm guidelines

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