Duties & Responsibilities: 

Marketing Strategy and Planning 

• Develop and execute a comprehensive marketing strategy that aligns with the hospital’s vision and business goals. 
• Identify key marketing opportunities to attract new patients and increase engagement with existing ones. 
• Oversee the planning and execution of multi-channel marketing campaigns, including digital, print, and outdoor advertising. 

 Brand Development and Management 

• Lead brand positioning and development to strengthen the hospital’s image as a trusted healthcare provider. 
• Ensure consistent application of brand guidelines across all touchpoints, both online and offline. 
• Continuously assess and improve brand perception and hospital reputation through various channels. 

Digital Marketing and Social Media 

• Develop and execute a robust digital marketing strategy, including social media, website content, SEO, and online advertising. 
• Monitor trends in healthcare marketing and leverage emerging technologies to keep the hospital’s digital presence up-to-date. 
• Manage content creation and messaging to ensure that it resonates with target audiences. 

Public Relations and Communications 

• Develop and implement effective communication strategies to engage both internal and external audiences. 
• Oversee media relations and manage crisis communications when necessary. 
• Organize and execute events, press releases, and public announcements to promote hospital milestones, services, and achievements. 

Internal Communications 

• Foster positive relationships with staff and healthcare professionals to ensure consistent internal messaging. 
• Ensure hospital staff are informed and engaged through internal newsletters, intranet updates, and staff meetings. 

Community Engagement and Corporate Social Responsibility (CSR) 

• Build and maintain relationships with key community organizations and healthcare influencers. 
• Drive CSR initiatives and promote hospital involvement in health education, awareness programs, and outreach. 

Market Research and Analytics 

• Conduct market research to understand patient needs, industry trends, and competitor strategies. 
• Use data-driven insights to measure the effectiveness of marketing initiatives and continuously optimize strategies. 

Team Leadership and Development 

• Lead and manage the marketing and communications team, ensuring alignment with organizational goals. 
• Provide mentorship and professional development opportunities for team members. 
• Set performance goals, track KPIs, and ensure high standards of creativity and execution. 

Qualifications &Legal Requirements 

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field. 
• At least 8-10 years of experience in marketing, brand, and communications, with at least 5 years in a leadership role within the healthcare sector or a related industry. 
• Proven experience in digital marketing, brand management, public relations, and content development. 
• Strong leadership skills with the ability to motivate and lead a diverse team. 
• Exceptional written and verbal communication skills. 
• Strong understanding of healthcare industry trends and the ability to adapt marketing strategies accordingly. 

Attributes 

• Strategic thinking and problem-solving skills. 
• Ability to manage multiple projects and prioritize effectively. 
• In-depth knowledge of digital marketing platforms, social media, and SEO best practices. 
• Strong interpersonal and relationship-building skills with external stakeholders. 
• Analytical mindset with the ability to use data to drive decisions. 
• Creative, forward-thinking, and able to manage innovation within marketing initiatives. 
• Familiarity with healthcare regulations and ethical marketing practices