Responsibilities:

• Lead the development and execution of the brand strategy for a portfolio of local and international brands.
• Ensure alignment with the overarching brand strategy and market dynamics.
• Innovate in brand development to improve market perception and share.
• Spearhead marketing campaigns and manage marketing programs to achieve maximum impact.
• Oversee the execution of a comprehensive digital and social media strategy.
• Develop new product go-to-market strategies and manage successful product launches.
• Manage and optimize marketing resources for maximum ROI.
• Mentor and develop a high-performing marketing team.

Requirements:

Must-Haves:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 8 years of marketing experience, with at least 4 years in a management role.
• Proven track record in managing international brands.
• Strong leadership skills and ability to drive innovation.
• Experience in digital media and campaign management.

Nice-to-Haves:

• Master’s degree in a relevant field.
• Experience in a multinational environment with complex matrix structures.