You’ll develop and execute a marketing engine rooted in demand generation and growth marketing prioritizing long-term trust, value and stable growth over short-term wins. This means designing and managing the full customer journey from initial outreach to long-term engagement, combining marketing strategy, automation and personal relationship-building.

Key Responsibilities

Strategy & Relationship Building

• Define target personas (founder-led seed and Series A startups) and understand their pain points and motivations.
• Build and manage a marketing framework that treats every lead as a long-term relationship, not a transaction.
• Design nurture paths for leads that delay engagement, ensuring continued contact through value-based outreach.
• Translate the client’s positioning and story into actionable marketing campaigns that attract high-quality founder leads.

Outbound Direction

• Independently plan and execute outbound outreach to founders of early-stage startups.
• Build and refine outbound messaging sequences and personalized follow-ups.
• Maintain detailed tracking for outreach engagement, meeting conversions, and follow-up cadence.
• Ensure every not now lead enters an automated nurture process.

Organic & Paid Social Media Marketing

• Develop and execute both organic and paid social strategies that increase awareness, trust, and conversion.
• Manage all paid campaigns on LinkedIn, X/Twitter, and Meta platforms targeting founder-led startups.
• Create engaging founder-centric content (posts, videos, and case studies) and maintain the client’s online presence.
• Monitor analytics, test creatives, and iterate based on audience behavior and feedback.

PPC Direction

• Design and manage PPC strategies to attract high-quality inbound leads.
• Research and test relevant keywords tailored to client’s audience.
• Develop landing pages that align with PPC campaigns for optimized conversion.
• Report on ROI and use insights to continuously refine campaigns.

SEO Direction

• Build and execute a long-term SEO plan to grow client’s visibility and authority.
• Optimize website content, metadata, and technical SEO for improved performance.
• Conduct keyword research, oversee backlink strategies, and monitor ranking progress.
• Use analytics and AI tools to track and improve organic visibility and lead generation.

Automation & Workflow Management

• Build marketing automations that streamline outreach, lead routing, follow-ups, and nurture flows.
• Implement AI-driven tools for content personalization, outreach, and workflow efficiency.
• Maintain CRM hygiene, ensuring clean data and accurate relationship tracking.
• Continuously test and improve automations to reduce manual effort and increase scalability.

90-Day Plan (No PPC or SEO Work in Initial Phase)

Days 1-30: Learn & Build Foundations

• Deeply understand client’s positioning: Build Lean In-House Tech Teams Faster. Cheaper. Better.
• Audit current marketing assets, content, CRM workflows, and social presence.
• Define the relationship marketing strategy, personas, and messaging tone.
• Establish CRM tagging, segmentation, and basic nurture workflows.

Days 31-60: Launch Outbound & Organic Efforts

• Build and launch outbound campaigns targeting founder-led startups.
• Execute organic social campaigns focused on education, storytelling, and founder engagement.
• Launch nurture campaigns for non-converting leads.
• Track early performance: outreach responses, social engagement, and meeting conversions.

Days 61-90: Optimize & Prepare for Scaling

• Refine messaging, content, and outreach based on engagement data.
• Enhance automation systems and CRM workflows.
• Begin strategic groundwork for PPC and SEO: keyword planning, audience mapping, funnel design, and integration planning.
• Lead redesign and development of client’s website, including a lead magnet process to support inbound conversion.

Success Metrics

• Growth in qualified leads from outbound, organic, and paid channels.
• 510 Marketing Qualified Meetings (MQMs) and 36 Sales Qualified Meetings (SQMs) within the first 90 days.
• Maintain ~60% conversion ratio from MQMs to SQMs.
• Engagement and conversion rate of nurtured leads (not now pool).
• Increase in founder interactions (comments, DMs, meeting requests).
• Improved CRM and workflow efficiency (automation accuracy, reduced manual effort).
• Creation of AI-assisted content systems (for long-form, short-form, video, and graphics).
• Efficiency gains and scalability through no-code and AI-based automations.
• Reduction in manual production time and improved content consistency.

Ideal Candidate Profile

• 5-10 years of experience in B2B or startup marketing with full-funnel ownership.
• Deep understanding of relationship marketing and lifecycle marketing principles.
• Proven ability to execute outbound, content, social, PPC, and SEO campaigns independently.
• Highly technical and curious 
• Comfortable with automation, AI tools, CRMs, and analytics.
• Excellent communicator and storyteller with empathy for founders and small teams.
• Operates autonomously, experiments often, and thrives in startup-level ambiguity.