Duties and responsibilities

Strategy Development and Implementation

• Lead the development and implementation of an annual global social media strategy in line with CIFOR-ICRAF’s strategic objectives and major global events.
• Design and execute creative targeted social media campaigns that support the organization’s goals and initiatives.
• Advise CIFOR-ICRAF projects and programs on the development and optimization of digital products, including social media toolkits, interactive reports, multimedia storytelling, and campaign assets.
• Explore and integrate the use of AI tools and emerging technologies to enhance content creation, audience analysis, and campaign optimization.

Content Creation and Management

• Develop, curate, and create engaging content tailored for various social media platforms, ensuring consistency with CIFOR-ICRAF’s brand and messaging guidelines.
• Work closely with the design team to develop visually compelling and shareable content that enhances CIFOR-ICRAF’s digital footprint.
• Manage and maintain the organization’s global social media accounts, including planning, scheduling, and posting regular updates.
• Ensure content reflects CIFOR-ICRAF’s scientific work, mission, and key messages.

Regional Team Support

• Oversee and support regional social media teams, ensuring high-quality outputs and alignment with global strategies.
• Provide guidance, resources, and capacity building to strengthen regional teams’ social media presence.

Monitoring, Analysis, and Reporting

• Monitor and analyze social media performance using relevant tools and metrics.
• Provide monthly performance reports and additional reports on demand, offering insights and recommendations for improvement.
• Track social media campaign performance, measuring key metrics and impact.
• Use data to optimize content strategies and drive audience engagement.

Paid Marketing and Emerging Trends

• Design and oversee paid marketing activities across platforms to enhance reach and impact.
• Stay up to date with emerging social media trends and platforms, evaluating their potential integration into CIFOR-ICRAF’s strategy.

Team Building and Leadership

• Build, mentor, and lead a global social media team, fostering collaboration and innovation.
• Ensure effective delegation of tasks and provide professional development opportunities for team members.

Coordination and Collaboration

• Coordinate social media campaigns and collaborations across teams and departments.
• Ensure timely and professional social media services for CIFOR-ICRAF staff, responding to requests and providing support as needed.
• Supervise and guide social media team members, fostering a collaborative and innovative work environment.

Additional Responsibilities

• Contribute to science writing, event coverage, and other outreach activities as directed by the Head of Global Outreach and Engagement.

Requirements

• Bachelor’s degree in communications, marketing, journalism, or a related field
• Over 5 years of experience in social media management, preferably in an international or nonprofit organization
• Proven ability to develop and implement effective social media strategies and campaigns
• Strong writing, editing, and content creation skills
• Proficiency in social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)
• Experience with paid social media advertising
• Creative mindset with a strong understanding of digital trends and AI tools