Major Responsibilities

Creative Development & Design

• Create graphics and motion assets for digital, social media, print, merchandise, reports, and events.
• Develop visuals for concepts, campaigns, marketing programmes, newsletters, and internal communications.
• Adapt global brand templates to local contexts while maintaining brand consistency.
• Design materials for fan engagement, player programmes, corporate events, and in-arena branding.
• Design and format reports, presentation decks, and other visual materials for internal and external use.

Motion Graphics & Animation

• Produce short-form motion graphics, intros, and transitions for use across social and digital platforms.
• Design animated templates and effects to enhance storytelling and elevate BAL’s and NBAA’s visual identity.
• Support content and video teams with graphic elements, lower thirds, and animated titles.

Campaigns & Brand Execution

• Collaborate with the Brand Marketing and Advertising team on creative concepts and campaign rollouts.
• Work closely with creative and strategy agencies to align on design direction and execution.
• Ensure all creative assets meet BAL and NBAA brand guidelines and reflect the organisation’s visual standards.
• Support multi-platform campaigns with consistent design across static, motion, and digital formats.

Cross-Team Collaboration

• Partner with Digital, Social, Events, Fan Experience, and SRPP teams to design assets supporting their initiatives.
• Create visuals for influencer activations, marketing partnerships, and grassroots programmes.
• Develop social media assets, including banners and promotional content, aligned with content calendars.
• Support various departments with timely, high-quality creative deliverables.

Reporting

• Maintain a structured design library and archive of all creative assets.
• Track creative timelines and share regular updates on asset delivery and creative output.

Required Skills and Knowledge

• Experience in Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign) for comprehensive professional design, Figma for UI/UX design and collaboration, and Canva for user-friendly template-based design. 
• Understanding of motion design principles, typography, and visual hierarchy.
• Independent, proactive, and solutions-focused, with excellent organisational skills
• Ability to translate campaign strategies into impactful visual and animated content.
• Ability to multitask and to work across teams and external partners.
• Knowledge of the basketball landscape in Africa is a plus
• Travel within Africa may be required

​​​​​​​Experience Needed

• 2 to 3 years of experience in graphic and motion design within sports, entertainment, or creative industries.
• Design and graphic skills, including proficiency in Adobe Creative Cloud Suite and other creative tools.
• Business-level fluency in English and French, Arabic is a plus
• Proven experience in digital marketing, with sports industry experience considered an advantage
• A portfolio showcasing both static and motion work is required.