This role oversees a company’s online presence, developing and implementing strategies to promote the brands awareness, direct engagement with target customers and trigger sales growth

Key Responsibilities:

• Developing and Executing Digital Marketing Strategies: This includes planning and implementing campaigns across various digital channels (website, email, SEO, PPC, etc.) to achieve business objectives
• Managing Social Media Presence: Overseeing the creation and curation of content for social media platforms, managing social media calendars, and engaging with online communities.
• Content Creation and Curation: Developing high-quality written and visual content for social media and websites, ensuring brand consistency and messaging across all channels.
• Data Analysis and Reporting: Monitoring and analyzing website and social media performance using analytic tools, identifying trends, and making data-driven recommendations for optimization.
• Budget Management: Managing digital marketing and social media budgets, ensuring efficient allocation of resources.
• Staying Up to Date: Keeping abreast of the latest digital marketing trends, technologies, and best practices.
• Collaboration and Communication: Working with various stakeholders, including internal teams (marketing, sales, design) and external agencies, to ensure alignment and effective execution of campaigns.
• Community Management: Fostering positive engagement with online communities, responding to comments and inquiries, and providing excellent customer service.
• Lead Generation and Conversion: Utilizing digital marketing efforts to generate leads and drive conversions for online selling.

Requirements

Qualifications, Experience and Skills

• A bachelor’s degree/diploma in marketing, business, graphic design, advertising or related field from a reputable institution.
• Digital Savvy: Proven experience in practical application of digital technology AI tools and social media usage
• Strategic Thinking: Developing and implementing effective digital marketing and social media strategies.
• Communication: Effectively communicating with internal and external stakeholders.
• Technical Proficiency: Knowledge of digital marketing tools, platforms, and technologies.
• SEO Knowledge: Understanding of search engine optimization principles.