Key Responsibilities

Content Creation and Management:

• Develop and curate engaging, creative, and high-quality content for social media platforms such as Facebook, Instagram, X, LinkedIn, TikTok, and others. 
• Create and manage content calendars to ensure consistent content delivery. 
• Collaborate with design, marketing, and product teams to produce multimedia content (videos, graphics, blogs). 
• Monitor platform trends and recommend innovative content formats. 

Social Media Strategy:

• Implement social media strategies aligned with the company’s marketing objectives. 
• Identify trends, monitor competitors, and adapt strategies to stay current in the social media landscape. 
• Suggest and execute new ways to increase brand awareness and engagement. 

Community Engagement:

• Monitor, respond to, and moderate user comments and messages in a timely manner. 
• Build and nurture an active and engaged social media community. 
• Facilitate online conversations and interact with followers to enhance brand loyalty. 

Content Production & Creative Support:

• Use design tools (Canva, Adobe Suite, or equivalent) and AI design tools to create high-quality social media creatives. 
• Edit short-form and long-form videos using CapCut, Premiere Pro, or similar tools. 
• Work closely with the Creative Designer to produce assets on time and reduce workflow bottlenecks. 
• Capture and edit video/photo content during events, product shoots, test drives, and showroom activities. 

Lead Nurturing & Digital Customer Engagement

• Manage WhatsApp Business for lead nurturing, customer follow-ups, and automated flows. 
• Support email marketing using platforms such as Zoho Marketing Automation or Mailchimp. 
• Coordinate with sales teams to ensure timely follow-up and accurate lead routing. 
• Track lead performance and conversion insights for reporting. 

Performance Analysis:

• Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or other platforms. 
• Prepare weekly and monthly reports to measure the effectiveness of social media efforts and inform future strategies. 
• Provide insights and recommendations for optimizing social media campaigns. 

Paid Social Campaigns:

• Assist in the planning, execution, and monitoring of paid social media campaigns (e.g., Facebook Ads, Instagram Ads). 
• Work with marketing teams to ensure paid campaigns align with broader digital marketing strategies. 

Cross-Functional Collaboration

• Support the broader Digital & Creative teams to deliver integrated campaigns. 
• Work with brand and product managers to ensure messaging accuracy. 
• Ensure all digital content aligns with brand guidelines and corporate standards. 

Staying Up to Date:

• Stay updated with the latest social media best practices, trends, and technologies. 
• Continuously explore new platforms and features that could benefit the brand’s social media presence.

Qualifications and Experience

• Bachelor’s degree in marketing, Communications, or a related field. 
• Proven experience of at least four (4) years in social media marketing or similar roles. 
• Strong understanding of major social media platforms (Facebook, Instagram, X, LinkedIn, YouTube, TikTok, etc.). 
• Excellent written and verbal communication skills. 
• Demonstrated success managing social media for multiple brands simultaneously. 
• Proficiency in social media management tools (Meta Business Suite) 
• Skilled in using graphic design and video editing tools such as Capcut, Canva, Adobe Suite, or AI tools (Nano Banana, Midjourney, Runway etc) 
• Strong copy writing skills and storytelling ability. 
• Experience in lead nurturing through WhatsApp and Email marketing tools is an advantage. 
• Analytical mindset, data-driven with a strong understanding of digital KPIs, social media data and metrics. 
• Creativity and the ability to think outside the box. 
• Strong attention to detail with time-management and organisation skills.  
• Ability to work in a fast-paced environment, multitask and meet deadlines.