Role Purpose:

• The Digital Marketer will lead Zeraki’s online presence, digital campaigns, and content strategy, ensuring that the brand is visible, engaging, and compelling across all digital channels.
• This role will be responsible for planning and executing data-driven digital marketing initiatives that generate awareness, drive product adoption, support regional activations, and build lasting engagement with students, teachers, parents, and schools across the country.
• The Digital Marketer will work closely with the Marketing Lead, Events Coordinator, Sales, and Product teams to deliver measurable marketing impact.

Requirements

Key Responsibilities:

Digital Campaign Planning and Execution

• Plan and run digital campaigns across social media, Google Ads, email and other relevant platforms.
• Translate the marketing strategy into targeted digital initiatives aligned with product and regional goals.
• Create and manage campaign calendars, A/B tests, budgets and optimization cycles.

Content Creation and Management

• Develop compelling content tailored to students, teachers and parents.
• Manage the content calendar, ensuring consistency with brand guidelines and messaging.
• Collaborate with designers, the Events Coordinator and Marketing Lead to create integrated campaign assets.

​​​​​​​Social Media and Community Engagement

• Manage Zeraki’s social media channels with the aim of increasing engagement and conversions.
• Respond to comments and queries in a timely and brand-aligned manner.
• Launch user-generated content initiatives across different platforms.

​​​​​​​ Website and SEO Optimization

• Support website content updates and landing page improvements.
• Implement SEO best practices to increase organic visibility.
• Work with the Product and Tech teams to ensure a smooth and user-friendly digital journey.

 Email Marketing and Customer Retention

• Develop targeted email campaigns for leads, schools and parent communities.
• Manage lists, segmentation, automation and reporting
• Support retention by promoting new features, reminders, updates and learning resources.

​​​​​​​ Analytics, Reporting and Insights

• Track campaign performance across social media channels using analytics tools.
• Produce fortnightly and monthly reports with insights, learnings and improvement recommendations.
• Work with Marketing Lead to ensure digital efforts contribute to KPIs such as traffic, leads, sign-ups and retention.

​​​​​​​​​​​​​​Collaborate Across Functions

• Partner with the Events Coordinator to amplify event visibility before, during and after on-ground activities.
• Support sales with digital assets and outreach messages.
• Work with Product team to highlight new releases, user benefits and student success stories.

Key Skills and Qualifications:

• At least 3 years’ experience in digital marketing or social media management.
• Proficiency in social media platforms, Meta business suite, ad managers and Google Analytics.
• Strong copywriting and basic design skills.
• Ability to create short-form video content.
• Understanding of SEO and email marketing tools.
• Excellent communication, time management and project execution skills.
• Interest in education and technology.

Success Indicators:

• Growth in social media reach, engagement, and audience quality.
• Increased traffic to website and product landing pages.
• Improved lead generation from digital channels.
• Clear contribution to brand consistency and storytelling.
• Demonstrated creativity, agility and data-driven optimization.