Job Summary

The Digital Communications Officer will play a key role in implementing Open Institute’s communications strategy, with a focus on curating and producing high-quality digital content. The ideal candidate is a creative and data-driven storyteller with a proven track record of strategically optimizing content to drive engagement, web traffic, and increase brand awareness.

Key Responsibilities

• Develop and implement social media strategies across various digital channels, including social media, email marketing, and website content that is aligned to the organization goals.
• Plan and execute social media campaigns and promotions to increase awareness of our programming work.
• Create and maintain a comprehensive social media content calendar.
• Generate, edit, publish, and share high-quality, engaging content across all digital platforms that aligns with brand voice and tone; ensuring original text, images, videos, and news
• Manage social media accounts, including the design of cover images, profile pictures, and blog layouts.
• Create and manage an engaged online community as part of our advocacy/outreach strategy.
• Monitor and analyze social media performance and provide insights and recommendations for improvement.
• Conduct social listening and research on industry trends, competitive landscape,and audience preferences to inform content strategy and ensure up-to-date knowledge of digital technologies and social media trends.
• Use social media marketing tools and analytics, including SEO, keyword research, and Google Analytics, to optimize content and drive results.
• Support the execution of the communications strategy and plans.
• Work closely with other departments and program teams to design and disseminate content that enhances awareness of their work amongst partners, stakeholders and donors.
• Stay up-to-date with social media trends, technologies, and design tools and applications.

Key Competencies

• Minimum of 3 years of proven experience in web content, social media management and digital communications, preferably in a nonprofit or advocacy setting.
• Experience in content management, copywriting, and creative content generation.
• Knowledge of desktop publishing and video editing software such as Adobe InDesign, Illustrator, Photoshop and Premiere
• Strong knowledge of social media management tools, social media analytics reporting and social media platforms, i.e LinkedIn, Facebook, Instagram, and X
• Solid understanding of SEO, keyword research, Google Analytics, and online marketing channels.
• Familiarity with web design and user experience best practicesExcellent written and verbal communication skills, with a keen eye for detail and accuracy.
• Strong analytical and multitasking skills, with the ability to meet deadlines in a fast-paced environment.
• Self-starter with a positive attitude and ability to think creatively and outside the box.
• Passion and a strong knowledge of social media, digital technologies, and online marketing.
• Proficient in Microsoft Office suite tools.
• High level of agility and ability to multitask.