Key Responsibilities:

• Lead strategic marketing planning aligned to business growth targets and customer lifecycle goals.
• Design and execute integrated marketing campaigns across digital, retail, events, influencer, and PR channels.
• Own the marketing calendar: manage launches, promotions, activations, and seasonal plans with precision.
• Ensure all marketing activity is grounded in sound commercial logic: contribute to sales forecasting, inventory planning, and ROI analysis.
• Build and optimize CRM, loyalty, and referral programs to enhance LTV and reduce churn.
• Translate brand identity into visual and verbal content that is consistent, premium, and magnetic.
• Collaborate cross-functionally with retail, operations, and finance teams to ensure seamless execution.
• Track, report, and analyze performance against KPIs; adjust strategy based on data.
• Identify new growth channels, partnerships, and innovation opportunities.

Qualifications & Experience:

• 3+ years in marketing, customer experience, or brand strategy roles; beauty, retail, or lifestyle sector experience strongly preferred.
• Proven track record of developing and executing high-impact marketing initiatives withmeasurable ROI.
• Strong commercial acumen with experience contributing to sales forecasts, P&L, and strategic business planning.
• Experience managing cross-channel marketing calendars and customer lifecycle programs.
• Adept in digital platforms, performance marketing, CRM tools, and analytics.
• Exceptional leadership, communication, and project management skills.