The Country Sales Manager will serve as the key link between regional leadership and local execution, aligning business goals with customer needs and regulatory frameworks.

DUTIES AND RESPONSIBILITIES

• Develop and execute the country sales strategy aligned with regional and corporate objectives.
• Drive sales performance across local commercial accounts, B2B Reseller and Transit sales.
• Identify growth opportunities across B2B, retail, and institutional segments.
• Originate new business opportunities through proactive market engagement, lead generation, and strategic prospecting.
• Build and maintain strong relationships with key customers, distributors, and partners.
• Manage key accounts ensuring service reliability and contract fulfillment.
• Lead market penetration initiatives, pricing strategies and competitive positioning.
• Monitor fuel movement, cross border dynamics and regional trade flows to anticipate demand and mitigate risk.
• Work closely with supply & operations, Finance, and customer experience teams to deliver seamless customer experience.
• Represent the B2B Sales department in planning, forecasting and strategic reviews.
• Maintain accurate CRM records, pipeline forecasts, and account plans to support strategic decision-making.
• Ensure adherence to internal controls, regulatory requirements, and ethical standards.
• Other tasks as demanded by the business.

EDUCATION, PROFESSIONAL QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in business administration, marketing, commerce, or a related field.
• MBA or equivalent postgraduate qualification would be an added advantage.
• Minimum 8–10 years of progressive sales experience, with at least 5 years in a leadership role in oil and gas industry.
• Experience in East African markets—preferably Kenya, Uganda, Tanzania—with deep understanding of regulatory, logistical, and customer dynamics.
• Strategic thinking with commercial acumen.
• Analytical and numerical skills.
• High Negotiation, contract management and stakeholder engagement skills.
• Proactive and solution oriented.
• Strong interpersonal and communication skills.