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Communications, Digital Marketing & Strategy Specialist at Rose Avenue Group

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 5 years
  • Location Nairobi
  • Job Field Media / Advertising / Branding&nbsp

Communications, Digital Marketing & Strategy Specialist at Rose Avenue Group

Communications, Digital Marketing & Strategy Specialist

Job Responsibilities

Communications & Brand Strategy

  • Develop and implement a comprehensive communications strategy aligned with corporate goals.
  • Define and maintain brand voice, messaging frameworks, and content standards.
  • Oversee the creation of thought leadership materials (HR trend reports, articles, webinars).
  • Manage media relations and seek opportunities for executive visibility.

Digital Marketing & Content

  • Lead the digital marketing strategy across web, email, social media, and paid channels.
  • Manage the company website, ensuring content accuracy, SEO optimization, and user experience improvements.
  • Create and manage a content calendar reflecting HR trends, client needs, and firm capabilities.
  • Monitor analytics to assess campaign performance and optimize digital initiatives.

Strategic Planning & Execution

  • Partner with senior leadership to support strategic planning activities, including market positioning, growth initiatives, and competitive analysis.
  • Translate firm strategy into actionable project plans.
  • Lead cross-functional strategic projects (e.g., new service launches, rebranding, thought leadership campaigns).

Business Development

  • Collaborate closely with HR consultants, business development, and service line leaders to ensure messaging consistency.
  • Lead proposal development and client communication materials.

Other Requirements

Required

  • Bachelor’s degree in Communications, Marketing, Business, HR, or related field.
  • 5+ years of experience in digital marketing, business development and strategic planning.
  • Strong proposal writing, editing and storytelling skills and experience in professional services for NGO, Grant and Partnerships environments is highly desired.
  • Experience managing digital platforms (CMS, email marketing tools, social media).
  • Ability to translate complex business concepts into clear, compelling messaging.

Method of Application

Interested and qualified? Go to Rose Avenue Group on racg.co.ke to apply

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