Scope of Work and Responsibilities

Strategic Communications Leadership

• Lead the development, implementation, and monitoring of strategic communication plans across the EVAWG and ACT programmes, ensuring alignment with UN Women’s global communication priorities and regional goals.
• Produce monthly communication packages highlighting key milestones, events, and partner achievements
• Design and lead high-impact communications campaigns for critical regional milestones and advocacy moments including AU Convention on Ending VAWG ratification,16 Days of Activism against GBV, Monitoring missions, EVAW regional and international forums
• Create social media content (posts, infographics, GIFs) tailored for Twitter/X, LinkedIn, and Facebook
• Document best practices and results from EVAWG programming through high-quality multimedia content.
• Work with ESARO Comms to Provide strategic content development, campaign architecture, message refinement, audience segmentation, and brand visibility.
• Develop templates for high-level events, preparing and coordinating communication packages (press kits, talking points, media advisories, digital content).
• Coordinate with ACT partners, and the UN Women Regional Office Comms Team to ensure unified messaging, brand consistency, and narrative impact.
• Provide direction to ensure alignment of visibility efforts with Programme results and donor expectations.

Technical assistance to ACT partners

• Support ACT partners in developing advocacy and communications plans under their respective projects
• Act as help desk and provide technical support on ACT partners communication and advocacy work
• Provide technical support in implementing communications plans and developing communication material under ACT

Campaign and Visibility Execution

• Lead the design and implementation of high-visibility campaigns including:
• AU Convention ratification campaign
• 16 Days of Activism
• ACT Programme visibility and engagement drive
• Develop strategic content calendars, creative briefs, and messaging toolkits for these campaigns.

Tools, Templates and Mapping

• Map existing communication assets across ACT partners and identify visibility gaps.
• Support narrative change initiatives aligned with UN Women’s approach to transforming discriminatory social norms (narratives, material well-being, countervailing power).
• Engage regional influencers, creatives, and youth through our ACT partners to co-create and disseminate messages around violence prevention and women’s rights.
• Maintain an up-to-date communication asset library (photos, quotes, videos, templates).
• Contribute to newsletters and Curate EVAWG and ACT communication packages.
• Create an ACT Newsletter to give    Partners’ work visibility and promote evidence/results-based reporting & accountability
• Contribute to monthly reports and knowledge management products. Design branded templates for:
• Social media graphics
• Reports, factsheets, and policy briefs
• Success stories and case study formats
• Partner press releases and media advisories
• Create toolkits for:
• ACT Programme communications
• 16 Days of Activism (2025)
• AU Convention ratification campaign
• UN Celebrations, Anniversaries, Commemorative Days and Key Advocacy Spaces/ events

Results-Oriented Communications

• Design a visibility and results dashboard to track impact, reach, and engagement metrics.
• Produce monthly analytics reports measuring content performance and stakeholder engagement.
• Create a “Results Through Stories” portfolio showcasing Programme impact.

Stakeholder Coordination and Technical Support

• Provide tailored communication coaching to ACT grantees and partners.
• Build and maintain partnerships with media houses, influencers, regional creatives, and AU-affiliated entities.
• Represent UN Women EVAWG unit communications in regional coordination mechanisms as needed.