The successful candidate will lead business acquisition, market activation, and operational execution — transforming ideas into scalable programs, pipelines into closed deals, and partnerships into sustainable income. This role blends vision, outreach, sales execution, and operational leadership.

Key Duties and Responsibilities:

Business Development & Sales Execution

• Develop and implement the commercial growth strategy.
• Drive lead generation, pipeline management, and conversion for the programs.
• Proactively identify and pursue new market opportunities across Kenya and the diaspora.
• Lead customer segmentation and targeted outreach across SACCOs, SMEs, cooperatives, gig workers, chamas, churches, and diaspora investors.

Marketing & Visibility

• Position the client as a top-of-mind, trusted brand across its target sectors.
• Oversee digital and traditional marketing strategy, brand visibility, and campaign execution.
• Plan and manage participation in expos, institutional events, community activations, and digital awareness drives.
• Develop and manage promotional material, training guides, and program communication.

Partnership Development & Ecosystem Engagement

• Forge and manage partnerships with SACCOs, corporates, NGOs, institutions, and influencers.
• Develop and formalize partner engagement plans and MOU frameworks.
• Drive institutional trust and referral networks across economic and community segments.

Program Operationalization

• Lead field rollout of GetDeals, Swift Asset Access+, AgriRevolve, and Diaspora Prosperity.
• Coordinate with internal teams to ensure timely onboarding, training, and activation of partners.
• Ensure programs are launched with real traction — not just design, but adoption.

Tracking, Reporting & Impact Measurement

• Build and manage a sales and partnership dashboard for internal accountability.
• Track KPIs on outreach, conversion, retention, and volume/value delivered.
• Provide regular updates to senior management and the board on progress and insights.

KPIs & Success Metrics

• Monthly growth in verified partners and signed-up users
• Closed partnership value across SACCOs, diaspora, SMEs, etc.
• Revenue or program uptake generated per category (GetDeals, AgriRevolve, etc.)
• Conversion rate from lead to onboarded user/partner
• Visibility metrics: media mentions, campaign reach, event turnout
• Partner satisfaction and repeat engagement rates

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Economics, or related field (Master’s preferred)
• Minimum five (5) years of proven experience in sales, partnerships, business development, or commercial execution
• Track record of delivering revenue growth, scaling new programs, or launching platforms
• Strong network across retail, SACCOs, institutions, or the diaspora is an added advantage

Key Competencies

• Commercial drive with a “hunter” mindset
• Strong communication and presentation skills
• Excellent relationship-building and partnership development ability
• Structured thinker with hands-on execution
• Self-motivated, agile, and outcome-oriented