Role Overview

The Commercial Digital Lead will spearhead the development and execution of digital advertising sales strategies to drive revenue growth across the company’s digital platforms. This role requires a strategic thinker with strong leadership capabilities to manage a high-performing sales team, collaborate across departments, and deliver innovative digital advertising solutions tailored to client needs.

Their key responsibilities include:

• Develop and execute digital advertising sales strategies, including programmatic, direct sales, branded content, and sponsorships.
• Lead a high-performing digital sales team to achieve revenue targets.
• Collaborate with editorial, product, and tech teams to innovate ad products.
• Analyze market trends, competitor offerings, and client needs to stay ahead.
• Drive client acquisition, retention, and upselling opportunities.
• Set and track revenue targets, pipeline performance, and campaign success.
• Represent the company at industry events and agency meetings.
• Manage digital rate cards, pricing strategies, and revenue forecasting.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 6-8 years of digital advertising sales & strategy experience.
• Strong knowledge of digital ad ecosystems (programmatic, social, video, native, etc.).
• Experience with media sales (publisher, agency, or ad tech platform).
• Proven track record in revenue growth and team leadership.

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